Platform enables easy access to trusted sales and marketing data for optimized engagement

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, announced the launch of D&B Connect, a self-service data management platform that intuitively connects, manages and visualizes critical data across an organization using the Dun & Bradstreet^® Data Cloud. D&B Connect provides an easy-to-use portal for managing sales and marketing data, allowing users to quickly access, clean, enrich and monitor their data for a complete view of the customer.

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D&B Connect is a self-service platform for master data management needs, building on a global dataset and proprietary AI-powered matching algorithms. Other unique features of the platform include:

• A centralized hub to manage data quality in critical systems, including customer relationship management systems (CRMs), marketing automation platforms (MAPs), data lakes and customer data platforms (CDPs)
• Proprietary identity resolution to discover business relationships across accounts
• Embedded intelligence and simplified workflows to address unique master data requirements
• Team-based controls and dashboards to improve collaboration across departments

“With D&B Connect, we put the power to manage data quality in the user’s hands, enabling our clients to reduce time spent on data management from weeks to hours,” said Michael Bird, President of Sales and Marketing Solutions at Dun & Bradstreet. “We will continue to innovate across our sales and marketing portfolio to reduce martech complexity by integrating directly into the workflows of our clients so they can focus on growing their businesses.”

A recent Forrester TEI study of Dun & Bradstreet master data solutions highlights the cost savings and benefits enabled by a unified data structure. The study indicates clients using Dun & Bradstreet master data solutions experienced an average 9 fold increase in speed and accuracy, a 50% resource savings, a 173% return on investment over 3 years and payback in less than 3 months.

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The launch of D&B Connect builds upon Dun & Bradstreet’s existing solutions in the sales and marketing space, which together offer a comprehensive platform that provides one-stop access for data management with seamless integration into existing martech stacks. Future releases, scheduled to begin in 2021, will include expanded capabilities to support finance and risk use cases across the enterprise.

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