Glassbox, a leading Digital Experience analytics provider for web and mobile applications, will be showcasing their latest consumer experience innovations at Adobe Summit 2021 – The Digital Experience Conference, providing unique insights into the future of customer engagement and online consumer journeys.

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Glassbox’s recently appointed Chief Marketing Officer, Asim Zaheer, will be speaking alongside Erika Ulmer, Manager, Digital Analytics, Hotwire.com, in a session titled ‘Welcome to a New Era of Augmented Analytics’. The virtual session will be an opportunity for companies to expand their skills, engage with other experience makers, and learn about the latest augmented consumer analytics to create exceptional customer experiences that drive business growth and brand loyalty.

Earlier this year, Glassbox announced it has joined the Adobe Exchange Partner Program, enabling brands to exponentiate the power of Adobe Experience Cloud applications with Glassbox real-time Session Replay, Augmented Journey Map™, and automated insights. Through this collaboration, Adobe customers benefit from behavioral analysis and visualization of Adobe campaigns, segmentation, audiences, and A/B tests, directly on the Glassbox platform, where they obtain a holistic view and understanding of their customers’ complete digital journey on website and mobile app – from impression to conversion.

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“Our partnership with Adobe enables our customers to meet rising consumer expectations by having the tools to not only understand what their customers are doing, but why they are doing it” said Yaron Morgenstern, CEO of Glassbox. “As both Glassbox and Adobe place high value on helping organizations invent, build and deliver frictionless digital journeys both on web and mobile apps, this collaboration is an ideal fit and some of the largest organizations in the world have already begun obtaining tangible value from this integration.”

Attendees of the conference will gain real-time access to an array of insights from detailed case studies and use cases that demonstrate how Adobe and Glassbox complement each other’s offerings and empower companies to personalize their digital journeys to meet consumers individual needs.