AnalyticsIQ and Claritas Partner to Drive Marketing ROI with PRIZM Premier Segmentation

Brands, marketers, and data users can now unlock PRIZM Premier Segments via AnalyticsIQ.

AnalyticsIQ, the leading provider of predictive people-based data, today announced a new relationship with Claritas®, a data-driven company that helps marketers achieve superior ROI, that enables AnalyticsIQ to seamlessly offer PRIZM® Premier segmentation codes.

With this partnership, clients from all verticals will be able to leverage the industry’s most widely adopted segmentation solution along with additional comprehensive people-based marketing data in order to execute targeted and personalized marketing communications across channels.

“Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to PRIZM Premier codes in addition to our PeopleCore consumer data,” said Anna Brantley, Chief Revenue Officer at AnalyticsIQ. “Both our organizations share a common goal of driving marketing ROI for brands and agencies, and this partnership will further that mission,” added Brantley.

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AnalyticsIQ is the first data company to blend cognitive psychology with data science in order to help B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions – regardless of whether at home as consumers or at work as professionals. The ability to offer PRIZM Premier Segments in addition to their robust data and insight through partnership with Claritas greatly enhances their mission of driving better outcomes for all.

“Today’s consumer demands individual-level personalization, making the need for reliable, granular data more important than ever for marketers,” shared Jay Stockwell, Chief Revenue Officer at Claritas. “Providing PRIZM Premier in conjunction with AnalyticsIQ’s predictive people-based data will help marketers improve ROI by unlocking rich segment personas and actioning on them with quality data,” Stockwell concluded.

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