Medallia, Inc., the global leader in experience management, announced that Zinklar, the global SaaS platform for consumer insights based in Barcelona, Spain, is leveraging Medallia Insights Suite to fuel the company’s market research solutions and help its customers understand consumer wants and needs.

Zinklar will integrate Medallia LivingLens to help analyze media content (audio, video, photo, etc.) collected through Zinklar solutions in real-time. LivingLens multi-language automated transcription solution fits with Zinklar’s international presence including operations in Europe and America and hundreds of clients around the globe.

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Thanks to Medallia’s focus on providing AI-based solutions, Zinklar will now be able to create and edit showreels in one dashboard efficiently as well as improve the ability to share the results in very few steps.

“The partnership will help us to improve our platform. Our more than 200 international clients will now enjoy the new functionalities that we will be able to offer. The agreement is going to provide our clients with unique tools to put the consumer at the center of their business and will allow them to take advantage of consumer insights to make the right decisions,” said Jonathan Cassoni, product lead at Zinklar.

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“More than ever, the world is living online and brands need faster ways to gather consumer insights to understand what consumers want and what new innovations should take priority. Video is the future of research and we are thrilled to see Zinklar helping its clients keep pace with fast-changing consumer demands,” said Eduardo Crespo, vice president EMEA, for Medallia.

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