New Technology Across the Platform Extends LiveXLive’s Advertising and Commerce Offerings
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year deal with Source Digital to bring cutting edge contextual commerce and advertising strategies to market during live stream performances. The companies will create industry-first experiences typically only previously available through Google, allowing viewers access to a richer, more personalized level of information about each performance at any moment of the content.
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“We’re focused on generating revenue and diversifying our revenue sources. The addition of Source Digital technology to our live streams significantly increases our advertising inventory and digital ad sales opportunity,” said Robert Ellin, Chairman and CEO of LiveXLive. “These deals are also excellent for building brand awareness and loyalty across our platforms.”
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LiveXLive already operates a 24/7 linear channel on its own platform and streams artist interviews, concerts, festivals, ancillary event-related content and short-form video content from around the world. The digital technology innovation from Source focuses on activating engagement and acquisition on any video across any device for time-driven, micro-measurable interactions and increased monetization, and an all-round better viewer experience. Through this unique intersection of fandom and information, brands and commerce entities will gain a truly organic and contextual level of relevance to the end-user.
“We couldn’t be more excited about our recent partnership with the LiveXLive team as a means of bringing high-dollar value, video-first strategies back to the forefront of marketing.” said Source Digital co-founder and CEO Hank Frecon.
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