Veritone Signs Collab to Expand User-Generated Content Library

Collab’s collection will expand Veritone’s content licensing library to include impactful content from top social media and viral stars that will enhance the creative projects of Veritone’s licensing customers

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, and provider of digital content licensing services on behalf of the world’s premier sports entities, news organizations and user-generated content networks, announced a new agreement with Collab, the most-watched independent digital entertainment network. As user-generated content has grown in popularity with creatives, this agreement will allow Veritone to expand its content library and enhance availability of user-generated content for licensing and creative projects.

Marketing Technology News: Kibo’s AI-Based Personalization Drives 80% Conversion Rate Increase for Room & Board

“User-generated content has become increasingly popular, particularly during these unprecedented times. Our content licensing customers crave the flexibility and authenticity that user-generated content offers. Working with Collab will enable us to meet those increasing demands head-on,” said Jay Bailey, vice president of entertainment licensing at Veritone. “By partnering with Collab, we’re excited to be able to bring its thousands of unique, readily available moments and content to our customers for their creative projects.”

A leader in independent content creation, Collab works with top user-generated content creators on YouTube, Instagram and TikTok. Adding Collab’s content to Veritone’s library will equip Veritone and its customers with the most popular and timely user-generated content for major advertising and editorial productions through Veritone’s experienced research and advisory team. Content that has generated millions of views will be available to seamlessly license, providing customers with new creative and additional production flexibility.

Marketing Technology News: Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

“Veritone’s licensing expertise and relationships will open the doors for our creators and partners to connect with a wider audience using their authentic narratives and content,” said Art Zeidman, EVP, Growth at Collab. “With the shift in demand to ready-made user-generated content, we’re thrilled that so many of our creators’ unique moments will be able to be leveraged and monetized right away, thanks to our relationship with Veritone.”

Collab’s content collection can be found on Veritone Commerce, a licensing portal that allows users to easily search for premier content across Veritone’s content partners, including the NCAA®, CBS News, Bloomberg, the United States Tennis Association and many more. The Collab collection has over 50,000 assets, with additional pieces of content being added each week to the platform.

Marketing Technology News: The Association of State and Territorial Health Officials Chooses Qualtrics CoreXM