Convergent software-defined equipment and orchestration will take center stage Nevion, award-winning provider of virtualized media production solutions, will be showcasing how its IP-based solutions for contribution, facilities, remote…
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We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset.…
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New survey by Euclid Analytics reveals women seek unique experiences, men expect convenience as key part of in-store shopping experience Gender and in-store technology are more closely related than what was perceived earlier. According…
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Match rates have been one of the hot topics in the ad tech world for some time now and still comes up frequently in conversations with digital marketers. The topic continues to perplex because match rates are a widely misunderstood metric…
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As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of…
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Building a User-Friendly Marketing Data Ecosystem Welcome to the Jungle! Welcome to today’s Marketing Data Ecosystem.  It’s a myriad of data sources and tools that are supposed to help you to make more informed, “data driven” decisions;…
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MarTech Series speaks to Ryan Urban, Co-founder & CEO at BounceX, the leading behavioral marketing platform which recently raised $31 million in growth capital financing BounceX, the leader in cloud-based behavioral marketing and…
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BT announced that it has developed a trial of a software-defined network (SDN) architecture to enable a next generation highly flexible broadcast network, in a first for the company. The technology is being trialled at Innovation Week…
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Today’s marketers have more data available to them than ever before. From social media statistics to click through rates (CTRs), email opens to loyalty points, marketers would be hard pressed to argue that they don’t have enough customer…
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Marchex, a mobile advertising analytics company, today announced the results of a product test, independently verified, of its recently launched Marchex Speech Analytics solution. Enterprise Technology Analyst Frank Ohlhorst put Marchex…
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"Be humble and never stop learning. I continually make efforts to learn from our employees, peers, and clients."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. My role at MatchCraft came about…
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"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn…
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"Typically, e-commerce players are great at pulling data in and they are terrible at exporting data. That’s where we fit in."On Marketing Technology MTS: MarTech Series caught up with Jared Blank, Senior VP, Data Analysis at Bluecore,…
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"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and…
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"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at…
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Brian Reagan's unique mix of skill, experience, and passion for customer advocacy are critical to accelerating the next phase of Actifio growth Actifio, the leading enterprise data virtualization platform, announced the promotion of…
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"22When you’ve got all the information you’re going to get, you always make a decision. You might be right or wrong, but straddling a picket fence hurts you and everybody else. Make a decision."On Marketing Technology MTS: Tell us a…
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"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell…
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Deal Enhances Gannett’s Digital Marketing Suite for Local Businesses and National Brands Gannett, the leading media and digital marketing company, announced today that it has acquired SweetIQ Analytics Corp. The acquisition will help…
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