Media consumption habits have changed fundamentally over the past 10 years. Checking Instagram, reading news online, doing business on the phone, and watching TV on the tablet now mix seamlessly with old habits like channel surfing,…
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"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start…
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AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses –…
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We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read reviews, compare prices, and…
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Content marketing is 62% less costly and generates up to three times more leads than outbound marketing. No longer do you have to reach out to the consumer, you can now have them come to you instead. That’s the power of content marketing.…
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"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform?…
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The Head of Marketing of a Leading Tech Marketing Company Discusses the Challenges and Opportunities in Pulling off a Successful Acquisition in 2018 Martech companies have understood the importance of continuous innovation, and dedicated…
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With Belgium and Croatia lagging far behind, could this mean we have our World Cup finalists written in the social media stats? The semi-finals kick-off today! FIFA World Cup 2018 -- the most watched live sports event on the planet is…
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Unmatched in its dual role of footballing holy grail and financial black hole, the Panini Sticker Book helps to connect fans to the World Cup, attracting thousands of fans around the world each year. In order curb my sticker collecting…
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Last month would have been the 60th birthday of Prince, the late American pop star who achieved world fame with his iconic music, flamboyant style, and onstage flair. But aside from his music, Prince is also remembered for renaming himself…
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Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital…
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"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired…
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When those social posts from friends you like and respect in the ad world start rolling in from the Cannes Lions Festival, it’s hard not to get at least a mild case of FOMO.  Everyone somehow looks impossibly insightful and fabulous at the…
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The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, CA. The organization recognized innovative business solutions in 51 categories. Award shows are…
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Combination of Smart TV Data and Transparent Location Insights Allows Targeted, Attributable Cross-Screen Media TVadSync, the leader in TV-to-Digital cross-platform marketing, has partnered with Unacast. Unacast is the leading transparent…
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"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making…
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