Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
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If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry…
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Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a…
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Channels Will Need 4,000 Hours Of Annual Viewing Time And Over 1,000 Subscribers. Move Promises Better Transparency for Advertisers  YouTube is tightening the rules around their YouTube Partner Program and raising the requirements that a…
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Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a…
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What’s your intention? Is your product or service really fulfilling my need or are you merely selling to me to get into my pocket? Your customers are suspicious and they ought to be. They are handing over their money to you and your…
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“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
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Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics…
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Knock-offs have long been the bane of the fashion industry. One need only visit Canal Street in Manhattan to see “solid gold watches” peddled on the sidewalk, and Versace imitation purses hawked on the cheap. No brand wants to see a…
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Singular's Study Is The First Of Its Kind To Examine Fraud Data From Multiple Fraud Prevention Solutions, Each With Its Own Set Of Anti-Fraud Methods Singular, the industry's only unified marketing analytics solution connecting…
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New Integration Focusing on Live Contextual and Predictive Targeting through Page-Level and Trending Topic Analysis Grapeshot, the contextual prebid brand safety, and predictive audience provider, announced a global integration with…
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Latest Onaudience Report States That More Than A Quarter (26%) Of Consumers Utilize Ad Blockers In The Us, A 16% Increase On 2016 OnAudience.com has launched a global report into ad blocking. The study reveals that the use of ad blockers…
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Data & Analytics Innovator Has Attained Network Advertising Initiative Membership And TAG Certified Against Fraud Status Media iQ, the leading global analytics and technology company, announced that it has achieved two important…
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Study Commissioned by TAG Highlights Progress from Industry Campaign to Protect Brands and Tackle $2.4B Piracy Problem The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital…
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HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors Leading video advertising technology provider HIRO Media has announced the world’s first…
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The New Scalable Model for Transparency, Fraud Protection and Fair Play by Papyrus Will Optimize Digital Ad Spend and Save the Industry up to $110B Annually Papyrus, a decentralized ecosystem for advertisers, publishers, developers, and…
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Private Equity Firm Investment Aims to Extend DV's Leadership in Digital Media Measurement and Analytics DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, has announced that it has…
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Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content…
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