AI to End Brand Safety Crisis? AnyClip Got the Answers…
AnyClip’s Content Platform Provides Contextually Targeted Ultra-Premium Video Content to Advertisers and Publishers
AnyClip, an AI-driven video content and data monetization pioneer, has announced the launch of AnyClip’s Content Platform, an unmatched premium video content and Brand Safety solution for advertisers and publishers. The Platform provides advertisers the unprecedented ability to gain real-time insights into content, ensure Brand Safety, and contextually target ultra-premium content while allowing publishers to enrich their sites with perfectly matched premium content – increasing revenue and improving user engagement and experience.
At the time of this announcement, Gil Becker, President and CEO of AnyClip, said, “After more than two years of extensive research and development, we are thrilled to announce the launch of AnyClip’s Content Platform and offer our industry a much-needed Brand Safety stamp.”
Currently, AnyClip applies the most advanced AI technology to video, analyzing and understanding video content and context in real-time. By producing endless data and deep insights about any video content, AnyClip solves Brand Safety, provides first-ever content segmentation, and enables superior video consumption and targeting. AnyClip Luminous™ is the world’s first AI-driven content analysis engine to cut, tag, analyze, and categorize video content, producing metadata and deep insights about each clip in real-time.
Gil added, “The Platform addresses the pain points of the entire video ecosystem – publishers can forgo pricey content and access rich premium content that perfectly matches the context of their pages at no cost. Advertisers can sleep at night with our Brand Safety assurance and enjoy a new world of contextual relevance and superior segmentation. Content owners, who want to increasingly monetize on existing platforms, can monetize their assets at scale with little effort. We’re excited to pave the way to the future of digital video.”
Industry experts affirm that Brand Safety issues, with brand ads appearing alongside objectionable content, can have serious repercussions for brands. In a recent survey, 78% of marketers said that Brand Safety failures had damaged their brand’s reputation. Last month, Unilever, one of the world’s largest advertisers, stated that “2018 is the year when social media must win trust back.” Brand Safety has become the single largest problem facing advertisers, with no real solution in sight. Until now.
Sam Macrae, Digital Performance and Analysis Executive of Time Out, North America, said, “AnyClip’s Platform strengthens the connection with our already highly engaged audience at no cost. It also increases time on page and provides a new and safe way to monetize our premium video content. The video insights and analytics we receive about our own content are the results of a truly beneficial relationship.”
AnyClip’s Content Platform utilizes an enormous, premium, and up-to-date library of content from leading sports, news, and entertainment content producers. The Platform is powered by Luminous™, the first AI charged real-time video analysis engine to truly understand video content and context by identifying and tagging video content.
In addition to ensuring Brand Safety by flagging and filtering out inappropriate content such as nudity, violence, profanity, alcohol, guns, tobacco, etc., Luminous offers unmatched celebrity and brand identification and can thoroughly identify and analyze video according to sentiments and Interactive Advertising Bureau (IAB) categories, such as food and beverage, travel, fashion, etc.
The massive amounts of metadata and meaningful insights produced by Luminous greatly benefit advertisers and publishers. Advertisers who join the Platform enjoy a walled garden of safe, positive, and contextually-relevant premium content and unprecedented content targeting.
Publishers joining the Platform embed the Luminous Recommendation Engine (LRE), a premium video content and advertising unit, powered by a smart recommendation engine. LRE compares and matches video metadata with webpage metadata and automatically enriches pages with relevant premium video content from AnyClip’s content library. The inclusion of perfectly-matched premium video significantly improves user experience, enhances user engagement, and can boost advertising revenue.
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