Campaign Monitor Expands into Enterprise Email Market with Acquisitions of Sailthru and Liveclicker

By MTS Staff Writer On Jan 16, 2019

Family of Technology Companies United Under New Corporate Name, CM Group

CM Group — a family of marketing technology companies including Campaign Monitor, Delivra and Emma — announced the acquisitions of Sailthru and Liveclicker, adding nearly $60 million in revenue and 540 new customers, including Bloomberg, Samsung and Fashion Nova. Sailthru, a cross-channel experience management platform, and Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group.

“This is great news for Liveclicker and our clients – some of the largest and most sophisticated marketers in the world – as we continue to serve them and our partners. We strongly believe that real-time personalization made simple and scalable will drive the future of email marketing.”

“The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world,” said Wellford Dillard, CEO of CM Group. “Sailthru and Liveclicker are extraordinary technologies capable of solving important marketing problems, and we will be making additional investments in the businesses to further accelerate their growth. Every company in the CM Group has best-in-class customer retention rates, which is a testament to CM Group’s excellent customer experience and our ability to be a strategic partner. Bringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.”

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Liveclicker’s ability to deliver live and geographically relevant content allows its customers, including AT&T, Quicken Loans and TJX Companies to connect with consumers without the complexity of legacy solutions or the risk of sharing out-of-date, irrelevant content to subscribers. Sailthru’s customers include TechStyle Fashion Group, Business Insider and other Fortune 500 retailers and publishing enterprises. These organizations use Sailthru to connect and personalize the customer and audience experience across email, web and mobile channels using a combination of artificial intelligence, predictive analytics and other data science driven capabilities. Both Liveclicker and Sailthru’s products and product roadmaps will remain in place after the acquisition.

“Sailthru’s rapid growth is a testament to the fact that enterprise organizations are ready to move past the legacy marketing clouds,” said Cassie Young, chief commercial officer at Sailthru. “Now, as part of the CM Group, our organization will have the resources needed to ensure all enterprise marketers are aware of what is possible with a modern multichannel marketing hub.”

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“We are thrilled to accelerate our growth and product development efforts by joining a world-class organization like CM Group while maintaining our autonomy as a dynamic, independent brand,” said Xavier Casanova, co-founder and CEO of Liveclicker. “This is great news for Liveclicker and our clients – some of the largest and most sophisticated marketers in the world – as we continue to serve them and our partners. We strongly believe that real-time personalization made simple and scalable will drive the future of email marketing.”

With the acquisitions of Sailthru and Liveclicker, CM Group now has more than 500 employees and over 300,000 customers globally. CM Group’s acquisition of Liveclicker closed in July 2018, and the acquisition of Sailthru was finalized in December 2018. Union Square Advisors LLC served as exclusive financial advisor to Sailthru and Atlas served as the financial advisor to Liveclicker.