Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base

Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email deliverability for hundreds—or even thousands—of diverse clients in many different locations can be a challenge. Until now, they’ve had to spend precious time and energy logging into multiple systems to gather the information needed to identify and prioritize their clients’ deliverability problems. Return Path’s Partner Platform puts all of that deliverability data in one place, allowing ESPs to see what’s happening across their whole ecosystem at a high level or drill down for more details.

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“The Partner Platform was built with extensive input from our longstanding ESP partners. Unlike anything else available to ESPs today, this solution allows ESPs to take a more efficient and proactive approach to customer service. Rather than waiting for clients to approach them with concerns, ESPs will be empowered with the information they need to easily identify deliverability issues as they arise and provide proactive guidance for their clients,” said Ken Takahashi, Senior Vice President, Return Path.

Leveraging Return Path’s unique data assets, the Partner Platform gives ESPs the insight they need to easily identify what’s important and monitor deliverability for all their customers, in one place. Built on Return Path’s Consumer Network, the platform offers visibility like never before, using multiple sources to provide inbox and spam folder placement data in near real time, as well as detailed information on spam complaints, list hygiene indicators, and much more.

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“Return Path’s new Partner Platform empowers the way ESPs proactively monitor deliverability for all clients. This cutting-edge solution is imperative to our day-to-day responsibilities and improving customers’ deliverability,” said Sophia Jacobson, Senior Director Deliverability Services, Zeta Global.

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