LogMeIn Helps Marketers Create Better Content with the GoToWebinar

LogMeIn Helps Marketers Create Better Content with the Next Generation of GoToWebinar

MTS Staff Writer

September 5, 2018

The All-New GoToWebinar Gives Hosts New Features and a Smarter, More Intuitive Content Creation Experience to Drive More Leads, Grow Audiences and Train Viewers Through Live and On-Demand Events

LogMeIn, Inc. announced that it has launched a completely redesigned user interface for webinar organizers, bringing about the next generation of GoToWebinar, the market-leading webinar tool. The new experience gives customers improved usability, including a fully mobile-responsive layout, easier onboarding and in-product tips and tricks, an all-in-one webinar dashboard, additional analytics and more.

Beginning today, all customers using GoToWebinar will have the option to use the newly-designed interface. New and improved features include:

New analytics dashboard: Easily see what’s working and what isn’t.
Modern and intuitive dashboard for simple webinar planning and set-up: See upcoming and past events, quickly view analytics, and publish all your videos from previous webinars to GoToStage.

Also Read: LogMeIn Unveils Secure Federated Login to LastPass with Active Directory

Fully mobile-responsive user experience: The new experience is mobile optimized so organizers can create events or check on attendees from any screen across devices.
Full suite of integrations to streamline your workflows: These include leading marketing automation and CRM systems such as AWeber, Hubspot, Unbounce, Zapier and more.
Easy-to-follow best practices and support along the way when scheduling a webinar: Data from GoToWebinar’s Big Book of Webinar stats of over 300,000 webinars provides tips and actionable insights and best practices for creating a title, scheduling times and much more.
Integrated one-click publishing to GoToStage: Content can be viewed on-demand and continue to generate leads, attract new audiences or offer on-demand training long after the live event is over.

Also Read: CompliancePoint Announces New White Paper on Data Breach Security Measures

Coming Soon!

Transcription: Currently in beta, recordings are automatically transcribed in the cloud for easy video navigation.

“GoToWebinar pioneered webinars, and now we’ve reinvented the experience with the next generation of our product, making it easier than ever for our hosts to create engaging content,” said Jon Cho, Senior Director of Product for GoToWebinar at LogMeIn. “GoToWebinar allows users to reach customers or prospects to generate leads or offer on-demand or live training, all to ultimately drive better business outcomes. With this redesign, we wanted to refresh the entire hosting experience and make it smarter and more intuitive from end-to-end to meet the needs of those using GoToWebinar and their audience.”

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.