Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, announced a product release that adds several significant enhancements focused on multi-store commerce, native internationalization features and optimizing the user experience.

Bridgeline Unbound 7 is now available and offers expanded enterprise eCommerce capabilities through native support for internationalization and multi-store management. While the Unbound platform already provides multi-site management capabilities for marketing sites, Unbound 7 provides marketers the ability to deploy new eCommerce sites – each with localized product catalogs including multi-lingual content, multi-currency payment handling, shipping and taxation settings as well as other market-specific configurations.

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The Bridgeline Unbound platform offers out-of-the-box multi-store and internationalization with Commerce Variants   – market-specific site variations originating from a parent site. The variant sites share a common database and infrastructure which present a consistent user experience with a common set of templates, modules and style sheets. The variant sites can serve up a common product catalog presented in different market contexts, such as multi-lingual sites or uniquely-branded distributor sites. The variant sites can be configured to support differences in currency, language, and locale, and allows for various methods of payment, taxation, shipping and more.

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This latest product release also includes many user experience improvements including a new performance-driven commerce dashboard which aggregates commerce activity and provides quick and easy access for managing the core assets of commerce; products, merchandising, orders, returns and customer Information, Additionally, the product catalog, customer and order management interfaces have been completely refactored to provide an optimized user experience.

“At Bridgeline, we continuously strive to support the needs of our customers and partners by providing ongoing product innovation that continues to expand upon our unified product suite,” says Carl Prizzi, EVP of Product & Solutions. “Unbound 7 enables online retailers – including our 40+ international Celebros customers –  to tap into new markets and deliver global experiences that attract, engage, nurture and convert prospects to customers and drives incremental revenue.”

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