Future Publishing Records Giant Audience Growth

With Future’s Homes&Gardens Brand Recognized as a top 100 Fastest-Growing Website

Global digital brand powerhouse Future Publishing announced today that it now reaches over 40% of US online audiences and Future’s growth globally now drives over $1 billion in eCommerce sales annually. To underline this phenomenal growth, its Homes&Gardens brand has been recognized by SimilarWeb for being one of the fastest-growing websites of 2021.

Comscore data shows that Future reaches 41% of the total US online audience, and half of the valuable 18-49 age demographic. Future’s monthly online audience reach in the US now surpasses 100 million reflecting a 19% year over year increase – reaching 113 million online adults by December 2021. This growth has spurred eCommerce sales globally in 2021, with Future’s special interest content that engages high-intent audiences resulting in 13 million global eCommerce transactions equating to over $1 billion in sales order value.

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“We’ve succeeded by giving audiences and brands exactly what they’re looking for, with editorial content and advertising performance that are second to none,” said Zillah Byng-Thorne, CEO. “By nurturing meaningful relationships with audiences, Future has become one of the world’s top digital publishers.”

SimilarWeb has awarded Future with its prestigious Digital 100 prize for the phenomenal annual growth of its Homes&Gardens brand. SimilarWeb saw that Homes&Gardens’ US site traffic grew 1,276% during 2021. The exceptional growth was driven by the site’s unique, expert decorating advice from leading interior designers and influencers. According to Comscore, Homes&Gardens now ranks in the top 15 most visited home-interest websites and attracts over 2 million US users every month.

“Future has invested heavily in Homes&Gardens and we have a unique content offer that brings expert interior design advice direct to design-focused homeowners,” said Jason Orme, Managing Director of Future’s Homes brands. “Our SEO expertise alongside a focus on inspirational interiors and fascinating stories ensures that Homes&Gardens’ quality content remains highly discoverable, ranks number one for key search terms such as ‘kitchen ideas’, and constantly brings in new visitors. The success of Homes&Gardens stands as a powerful testament to the strength of Future’s editorial, audience, and revenue strategies.”

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