TransPerfect, the world’s largest provider of language and technology solutions, for global business, announced a strategic partnership with Tencent Cloud, a leading global cloud service provider and division of China-based technology firm Tencent. The partnership comprises two key elements: TransPerfect will use Tencent Cloud technology to provide global enterprises with improved speed, access, and network security throughout China, and Tencent Cloud will use TransPerfect’s GlobalLink suite to streamline translation and multilingual content management.

Tencent’s deployment of TransPerfect’s GlobalLink® technology, an enterprise-scale application that automates many of the manual tasks associated with the translation and management of global content, simplifies the launch and ongoing maintenance of translated content. GlobalLink automatically routes new content for translation, review, and final placement in the localized versions of Tencent’s websites and collateral.

Marketing Technology News: Pathmatics Expands Global Footprint with UK and Germany Launch of Facebook Intelligence

“With GlobalLink, Tencent Cloud is able to streamline our translation process on a unified platform and leverage a consolidated translation memory for higher efficiency,” said Davy Wang, Associate General Manager of Tencent Cloud International. “This has allowed us to localize our content much more quickly and accurately.”

Mark Hagerty, Chief Technology Officer at TransPerfect, commented, “Partnering with Tencent Cloud allows us to better serve our clients and partners who do business in China. Since collaborating with Tencent, we’ve seen dramatic performance improvements and a better overall user experience for our customers and in-country language teams.”

Marketing Technology News: Libris by PhotoShelter and Greenfly Announce Strategic Partnership at Content Marketing World

TransPerfect President and CEO Phil Shawe stated, “This partnership delivers substantial benefits to clients and partners for both companies. In addition to raising service levels for our clients, we’re pleased that Tencent Cloud saw significant value in using our GlobalLink technology to manage their websites and content.”

Marketing Technology News: TVSquared Uncovers the Performance Insights Behind Effective TV Advertising Across the German Market