Partnership will enable brands to boost social engagement at scale by sharing visual content in real time with influencers
Libris by PhotoShelter and Greenfly Inc. announced at Content Marketing World a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and Greenfly, brands can now tap into the networks of their influencers and exponentially boost their reach across social platforms.
“Content without distribution is a lost opportunity. This partnership enables social teams to fully unlock the incredible potential of their visual assets housed within Libris, getting it into the hands of their community quickly to maximize social reach and engagement,” said Daniel Kirschner, CEO of Greenfly.
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With Libris and Greenfly Connect, social teams can automatically access photos and videos from photographers and sort that content into galleries flowing through both systems. Then, based on tagging and metadata fields, they can automatically distribute that content via their community at scale across social platforms for a seamless sharing experience. The integration allows creative teams to push content out beyond their own channels and tap into the networks of their influencers. As one example, a professional sports team can share photos from the field with players in real time during a game.
“Thanks to this partnership, the brands we serve can now achieve a new level of social sharing at scale,” said Andrew Fingerman, CEO of PhotoShelter. “There’s nothing more powerful than the ability to capture and share visual content instantly. Now, teams can send it out automatically to individual community members (fans, players, influencers) for distribution. We’re excited to partner with Greenfly to make this happen.”
This partnership will be brought to life at this year’s Content Marketing World where the Libris and Greenfly integration will be used to capture, organize and share content in real time from the conference. Event attendees will be able to access photos and videos through the Greenfly app and share effortlessly from their phones.
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Andrew Fingerman, CEO of PhotoShelter, and Shawn Green, former MLB player and founder and chairman of Greenfly, will be discussing the power of the integration during their session, Activate Your Super Fans with Real-Time Content, on Wednesday, September 4, 2019 in Cleveland.
The combined capabilities of Libris and Greenfly will enable sports teams and leagues, entertainment companies, and Fortune 500 organizations to automate photo and video asset consumption, organization and distribution — traditionally complex and manual operations — to transform their content workflows and see a more rapid return on content investments.
Greenfly and Libris first launched this partnership to power the inaugural season of the Premier Lacrosse League.
“Our content and engagement levels have been growing at an exponential rate,” says Tyler Steinhardt, Manager of Content of the Premier Lacrosse League. “The combined technology of Libris and Greenfly enables our players to instantly select and pull the exact images and content they are looking to post. We have a community of over 160 players who are very active on social media — and because of Libris and Greenfly, they can now share real-time content with their thousands of followers.”
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