Noosh, a global leader in marketing execution software solutions, today announced the release of supplier diversity enhancements to its Software-as-a-Service solution.

The enhancements allow users to gain visibility of supplier diversity classifications during buying decisions, as opposed to solely relying on post purchase reporting to gauge progress against diversity spend goals. The features allow enterprises to not only capture diverse spend, but also monitor compliance with corporate policies that seek to ensure that diverse businesses compete on a level playing field. Core to Noosh, all data captured during costing and buying processes is available for subsequent analysis.

Marketing Technology News: Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations

“Marketing expenditures often have a very long tail of suppliers,” said Mark Tiedens, CEO of Noosh. “Spend thresholds are often below those that enterprises monitor in their diversity programs. By pulling visibility of diversity status into purchase decision making processes on the same footing as price, quality, and time, Noosh helps buyers capture marketing spend in their programs.”

Marketing Technology News: Tis the Season for a Contact-less Greeting Card App

“Supplier diversity continues to become more and more important not only for our US clients, but globally. Noosh’s approach will help us bring visibility into supplier diversity certifications forward in buying processes, not leave them for post hoc reporting.” Skip Dyer, EVP of Co/Efficient

Marketing Technology News: Reveille Software Launches New MSP Partner Program