SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy
SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing
SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing.
“Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this point that content has reached a saturation point. Every brand, every business, every professional has a blog, a Facebook page, and a Twitter feed.”
Cane said that the focus should now be on making content more interesting, engaging, and dynamic.
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He said that there are multiple ways to achieve this:
- Quizzes and questionnaires
- Tools and apps that a brand’s audience might find tangentially useful
- Interactive visuals such as maps and infographics
“Whatever you do to make your content more dynamic, remember that it still needs to be geared towards your audience,” said Cane. “That means appealing to their emotions, focusing on what’s relevant to them, and – perhaps most importantly – creating stuff that’s visually and intellectually appealing to them.”
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“It’s also important to remember that interactivity is not going to replace content marketing,” he continued. “Rather, businesses should view it as a way to augment their efforts. To add a bit of spice to what they’re already doing that helps them stand out from their competitors.”
A study conducted by lead conversion platform SnapApp found that 91 percent of consumers desire more interactive content.. The study confirmed that interactive content is something that has been a staple of digital marketing for years, but which only recently has started to make its way into the mainstream.
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