The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention.

Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform

The release of Web Leads 3.0, the new extension for Google Analytics, means that search terms can now be linked directly to the website visitor that used them – bringing context to the content. The tool can identify search keywords from Google, Yahoo, Bing, Naver, Yandex and Baidu and provide a powerful new correlation between the search keywords and data about the website visitor. With this intelligence businesses will be able to determine what drives the customer interest and have the right department follow-up.

Marketing Technology News: boostr Announces the End of Siloed Ad Sales and Operations with the General Release of its Omni-channel Order Management System (OMS)

For example, when a user searches for “automation solution” on Google and clicks on a company site in the results, Fastbase can deliver real-time data on the company visiting, key employees and the search term used. This saves time and effort because the right team (in this case, automation software) can follow up on the lead.

Based on its great success, Fastbase is on the verge of being listed on the OTC Markets in New York, with the strategic aim of a potential listing on the NASDAQ or the NYSE.

Marketing Technology News: BlueVenn Wins ‘Data-Driven Product of the Year 2019’ at London DataIQ Awards