Empire Media Group, Inc. Sources Nordot’s Technology to Elevate Its Digital Content Syndication Strategy


Leading Technology Provider of Syndication Solutions Enables The World’s Fastest Knowledge-Based Media Company to Rapidly Earn by Syndicating to Multiple Channels While Using EMG’s Own Ad Demand

Nordot USA, Inc., a leading provider of content syndication, sourcing, delivery, and monetization solutions for publishers across the globe, announced that it has become an official syndication provider for Empire Media Group (EMG), a media giant that owns and operates more than a dozen brands including RadarOnline.com and OKmagazine.com. With Nordot, EMG can add a number of websites and licensees across the globe that seek greater news selections in the entertainment category, creating a lift to their syndication/licensing revenue with almost no effort.

Through the collaboration with Nordot, EMG’s content, from popular brands such as Radar Online, OK! Magazine, and Knewz, is distributed to multiple publishers that currently plug into the Nordot platform to source content. Nordot’s extensive and customizable distribution network gives a significant boost to EMG, by enabling instantaneous syndication along with monetization that leverages EMG’s own ad demand, increasing inventory beyond their own properties. Syndication has historically been driven by fixed fees, but Nordot offers a revolutionary option for publishers that want to retain control of monetization even through an ad-based model.

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EMG’s suite of brands makes it one of the world’s largest and most diversified modern media conglomerates, with global market share across entertainment, fashion and beauty, luxury, travel, and specialist consumer titles.

“Nordot enables us to access distribution channels rapidly and efficiently,” said Melissa Cronin, President and Chief Operating Officer of EMG. “In this partnership, we have an unmatched resource for expanding content reach with associated ad revenue, and we see this model as integral to the future of media operation.”

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Nordot’s clients include major news brands such as Reuters, AFP, TheStreet, Sports Illustrated, and others, that deploy a diverse line of Nordot-developed products.

“Nordot is a catalyst for EMG’s syndication of well-known entertainment and celebrity news; we enable their content and monetization to reach and perform beyond their media properties, basically opening up their inventory to a limitless horizon,” said Aya Uryu, Chief Operating Officer of Nordot USA. “The incentives are truly aligned for both companies; we enable EMG to deliver more content and ads at scale, and they are proving our model is an excellent option for publishers as we continue to grow in the U.S. market.”

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