CoreMedia Included in the First-Ever Release of Cutting-Edge Market Research Report
CoreMedia, a global provider of omnichannel content management, advanced asset management, and eCommerce integrations, has announced that it has been included by Gartner’s 2018 Gartner Magic Quadrant for Digital Experience Platforms research report.
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Key Parameter to Decide the Magic Quadrant: The Ability to Execute Digital Experience
CoreMedia has been placed as a leader within its quadrant based on ability to execute. This acknowledgment is in addition to CoreMedia’s long-standing recognition as a Visionary in the 2017 Gartner Magic Quadrant for Web Content Management.
Doug Heise, VP of Marketing at CoreMedia, said, “We couldn’t be more pleased that Gartner has chosen to include as a player in this growing and increasingly critical market segment.”
Doug added, “We believe that this evaluation validates our belief that in order for companies to be successful in the age of multi-channel commerce, they must be able to build iconic brand experiences that seamlessly blend exciting content and frictionless transactional capabilities.”
What is a Digital Experience Platform (DXP)?
Gartner defines a DXP as “an integrated set of technologies, based on a common platform, that provides a broad range of audiences with consistent, secure and personalized access to information and applications across many digital touchpoints”.
The Gartner 2018 report caps a stellar year in which CoreMedia has continued to expand its global footprint and establish itself as a leading content management provider in the luxury, fashion, and beauty space. B2C fashion brands like Calvin Klein, Tommy Hilfiger, and an iconic Italian footwear company have all recently updated their digital shopping experiences with CoreMedia, as did Boots, dm drugstores, and Tractor Supply Company who chose CoreMedia for their online stores and in-store kiosks. B2B brands like Graybar and Emerson have adapted the same technology to massively improve their eCommerce experience.
After being named a Visionary for eight consecutive years in the Gartner Magic Quadrant for Web Content Management Report, CoreMedia believes that this new report is an important step in the evolution of the company and a recognition of its increasingly central role in some of the world’s biggest and most cutting-edge eCommerce projects.
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