Keynoted by bestselling author Scott Galloway, Opticon21 will address how organizations can adapt to change to reach their potential, drive outcomes and deliver excellent digital experiences

Leading provider of digital experience platform solutions, Optimizely, today announced it will be hosting Opticon21, a global, virtual event for digital business leaders looking to take their organizations from stable to adaptive. The event, focused on helping brands get on the path to potential, will stream live in three regions: on September 21 in North America, September 22 in Europe and September 23 in Asia Pacific.

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“how digitally-savvy consumers choose who they do business with”

As customer behaviors and preference evolve, organizations must adapt. Too often, a multiple of challenges prevent this growth, keeping businesses as stable and reactive. At Opticon21, attendees across departments – including marketers, merchandisers, developers and content editors – will learn not only how to survive in the current environment, but to thrive by adapting to change.

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Headlining a roster of impressive speakers, Scott Galloway will discuss the unique moment facing brands today in an address titled “Post-Corona: From Crisis to Opportunity.” The bestselling author, cohost of Pivot Podcast and professor of marketing at NYU Stern School of Business is known to be a savvy thinker with provocative takes and accurate predictions about business and technology. In his keynote, Galloway will explore the changing business landscape, the origins of those changes long before the pandemic, how they’ll continue to shape our lives and more.

“Customer and digital experience are increasingly becoming synonymous,” said Alex Atzberger, CEO of Optimizely. “We’re proud to partner with leading global businesses to help them adapt their digital experiences to ever changing customer expectations and replace assumptions with knowing. At Opticon21, we look forward to discussing how marketing and product teams can come together on one platform to develop content-driven digital experiences that produce incredible outcomes.”

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