Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company’s accessibility preview checks the most complete and comprehensive solution available globally.

“With more than a billion visually impaired people globally, accessibility has evolved from a buzzword to a core design requirement for emails,” said Richard Yu, senior vice president of product, Litmus. “Litmus is providing industry-leading solutions to enable email marketers to easily deliver accessible and inclusive email design.”

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In just one click, the new accessibility testing features give Litmus users an efficient and thorough accessibility check, making it easier than ever to ensure that all subscribers can receive and understand their messages, whether they are reading the email directly or utilizing an assistive device.

“Inclusivity is important to Epsilon,” said Mike Dugo, manager of QA analysis, Epsilon. “Litmus’ enhanced accessibility checks, including the new screen reader audio preview, are game changers and enable us to deploy email communications with the confidence they’ll resonate with more subscribers than ever.”

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In addition to audio previews, Litmus’ new accessibility checks show whether an email’s design and code complies with key accessibility best practices. With a thorough check of the email’s Hypertext Markup Language (HTML), the images, content hierarchy, and more, Litmus identifies areas of improvement and provides marketers with actionable advice on how to make their emails more accessible. These new checks ensure that it’s easy for both subscribers and screen readers to understand the language and structure of email content. This functionality has been consolidated into a new section within the Litmus Checklist, making it seamless for Litmus customers to implement accessibility checks into their workflow.

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