Strategic technology integration speeds the path from media creation to monetization

Veritone, Inc., creator of aiWARE, a hyper-expansive enterprise AI platform, announced it integrated Veritone Digital Media Hub, one of its content licensing technology applications, with iconik’s cloud-native media management platform. With the combined power of Veritone Digital Media Hub and iconik, media organizations can now easily manage, share and license their content, while speeding the path from media creation to management to monetization.

Media organizations need a way to easily offer digital content to outside parties for licensing, as well as to manage and share content both internally and externally—and monetize that content with eCommerce capabilities. Addressing these challenges, iconik’s media platform, which organizes media securely from any storage and offers media collaboration, now connects seamlessly with Veritone Digital Media Hub, which enables licensing of digital content to the outside world.

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“We are excited to present this offering with Veritone to our customers,” said iconik Chief Executive Officer Parham Azimi. “This adds a new monetization piece to our media asset management solution that will be critical in uncertain times. Now, customers of both iconik and Veritone can take advantage of licensing their assets straight from iconik with Veritone Digital Media Hub.”

Powered by aiWARE, Veritone Digital Media Hub enables customers to monetize valuable digital content that was previously unused. Digital Media Hub also allows users to set up their own digital storefront in a fraction of the time it takes with traditional digital asset management solutions, while offering sorting, tagging and segmenting capabilities for all types of digital content using the power of AI.

Complementing Veritone, iconik’s cloud-native SaaS media management solution allows users to share files from any storage, collaborate on video and enrich media with AI allowing higher searchability functionality. Its solution can be scaled to serve solo creators or large global teams.

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“Media and entertainment companies have long struggled to monetize all of their content, from archival to live event footage,” said Ryan Steelberg, president, Veritone. “Now, with Veritone Digital Media Hub’s robust, AI-powered commercialization features, organizations using iconik’s media management solution will be able to quickly and efficiently set up their own digital marketplaces and speed the path to monetization.”

As an established solutions leader in the media and entertainment industry, Veritone provides its AI-driven software solutions to many of the world’s top entertainment companies and to all Big 6 media companies, which by some estimates collectively control as much as 90 percent of all consumable content. In addition, seven of the world’s largest sporting events leverage Veritone. Veritone also licenses content on behalf of some of the most iconic collections in news, sports and entertainment and some of the largest rights holders in the world including CBS News, NCAA, Big Ten, Pac-12 and others.