Measurement Incorporation Offers Comprehensive View of Video-on-Demand Consumption
XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, announced that viewing in its multi-platform service will be incorporated into Nielsen‘s Digital Content Ratings. Nielsen’s Digital Content Ratings – a core component of Nielsen’s Total Audience Measurement framework – provides an up-to-the-minute measurement of audience segments across digital content types and major devices using metrics comparable to TV.
“This is an important move for XUMO that allows the power of our OTT platform to be measured side-by-side with established players in the traditional TV space,” said Chris Hall, senior vice president of product at XUMO. “XUMO allows for access to more content choices, evolved advertising strategies, and personalization features, which are increasingly important to our audiences. Measurement provided by Nielsen’s Digital Content Ratings is a testament to the scale and reach that our OTT platform has to offer, so as to better serve our content and advertising partners.”
XUMO’s rich content that spans across 140+ premium digital channels and delivers direct to consumers through smart TVs such as LG, VIZIO and Hisense, along with mobile and other streaming device integrations. Nielsen’s Digital Content Ratings will offer insight and custom reports on the platform’s digital reach, audience and time spent across the platform, providing a deeper view of XUMO’s streaming data.
“We are excited to have Digital Content Ratings providing measurement of the streaming viewing on XUMO,” said Matt Pagen, Senior Vice President of Digital at Nielsen. “Nielsen remains committed to providing insight and transparency in the OTT space and helping buyers and sellers transact with confidence.”
This measurement solution will provide XUMO with a comprehensive view of video content consumption and the opportunity to offer more in-depth content recommendations and curated programs.