Nielsen and Meredith Corporation, announced today that they have reached a multi-year renewal agreement for Nielsen Local TV ratings. The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough. Nielsen Scarborough will provide in-depth consumer behavior data on more than 2,000 categories about local shopping, product purchasing, lifestyle and media usage to give Meredith a complete view of the local market consumer.

Marketing Technology News: HCL Named A Leader In 2021 Application Modernization And Migration Services Analyst Report

“We are thrilled to continue our longstanding relationship with Meredith Broadcast Group,” said Catherine Herkovic, Managing Director, EVP, Nielsen Local TV. “Meredith continues to be a leader for local advertisers in search of innovative solutions for reaching key audiences. Our alliance with Meredith will leverage Nielsen’s unique suite of measurement services to establish a cross-platform currency to further its commercial strategies. We are committed to working actively with Meredith to ensure that the company has the tools it needs to achieve its business objectives and deliver value and results to advertisers.”

“We are pleased to continue our relationship with Nielsen as a trusted business collaborator,” said Doug Lowe, Executive Vice President, Broadcast Group, for Meredith Corporation. “Nielsen’s ability to provide verified viewing and consumption data will further support our company-wide commitment to best serve local and national advertising clients. We look forward to our continued success with Nielsen.”

Nielsen’s industry leading Local TV measurement includes traditional cable, satellite and over-the-air (OTA) viewers, as well as the fast-growing number of viewers who access linear streams of broadcast content through virtual providers. The combination of Nielsen’s Local TV panels plus return path data empowers Meredith’s customers to activate and measure local media buys with confidence. Nielsen reports viewing across devices and is the only measurement company to provide direct persons measurement, inclusive of incremental out-of-home (OOH) audiences in select markets via Nielsen’s proprietary Portable People Meter (PPM).

Marketing Technology News: MarTech Interview With Yaroslav Kholod, Director Of Programmatic Operations, Admixer