Moment Marketing Science Company Rounds Out Executive Team; Launches Aggressive Sales Recruitment Efforts
Aki Technologies has announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016 to 2017, recently appointed Orr “The Orr-acle” Orenstein to the new role of COO and is currently expanding its sales team, recruiting ten new sellers for its regional offices. Currently, Aki Technologies brands itself as a moment marketing science company that predicts when and how a mobile consumer is most likely to respond to a marketing message.
As CRO of Aki, Todd Benedict will be instrumental in helping brands and agencies realize the full potential of their mobile marketing investments through Aki’s AI-powered moment targeting and audience intelligence. Based in New York City, Todd Benedict will be responsible for the growth and success of sales teams in New York City, Chicago, Detroit, Los Angeles and San Francisco.
At the time of this announcement, Scott Swanson, CEO and co-founder of Aki Technologies, said, “We’re already delivering the benefits of Aki’s moment marketing science to an incredible roster of world-class brands and agencies.”
Scott added, “With Todd’s unique combination of leadership, technical acumen, and marketing expertise, we have everything we need to fuel an exciting new phase of growth. We couldn’t be happier to have him on board.”
Todd Benedict brings two decades of digital advertising leadership to his new role. Prior to joining Aki, he served as the CRO at Tapad where he was responsible for leading data sales, media sales, customer success and ad operations for a team of 35. Before that, he was EVP at PlaceIQ, where he oversaw both customer success and sales teams comprised of enterprise and managed media. Earlier in his career, he served as EVP of Sales at Collective, where he managed a team of 55.
“At a time when brands are struggling to find the best way to approach mobile consumers, Aki’s moment marketing science offers a measurable competitive edge,” said Benedict. “With thoughtful and powerful technology, plus incredible grit and vision, there is simply no company better positioned to deliver the full value of mobile marketing right now than Aki Technologies. I’m thrilled to be in a position where I can help grow this company.”
Currently, Aki Technologies revolutionizes how marketers engage mobile consumers. Through AI-powered moment marketing science, Aki predicts when and how a mobile consumer will respond to a marketing message, enabling stronger awareness, engagement, in-store traffic, and sales, plus a better mobile experience for consumers.