Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

By Sudipto Ghosh On Jan 16, 2018

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features

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Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants.

New Bizzabo Event App Carries Significant Customization Capabilities

With this new wave of mobile event experiences, marketers can build communities, showcase their brand, maximize audience engagement, and effectively drive stronger return on investment from their event. From the launch date of the event app, all Bizzabo customers can access the new app for future events worldwide.

Eran Ben-Shushan, Co-founder and CEO of Bizzabo, said, “We were first to market with a comprehensive mobile solution for event engagement, which enabled us to collect years of customer feedback across thousands of events to surface the newest design and user experience trends. Our new app is modern and sleek with significant customization capabilities and an expansive feature set.”

Eran added, “Unlike other event apps, our app is integral to our all-in-one event success platform that enables us to offer a more holistic experience for attendees that no other event app vendor can provide. In the $28 billion-dollar events software industry, we’re offering the most capable app solution in an increasingly mobile market.”

Customize Your Event App Experience and Build Expansive Communities in Real-Time

Trusted by over 10,000 live events worldwide, Bizzabo’s event success cloud helps marketers manage a customized experience for attendees as well as track performance data from each event to make events more impactful and rewarding. Today’s release represents the culmination of over six years of dedicated research, in collaboration with many leading brands, on how to use mobile apps to maximize engagement and overall event success.

In addition to key branding capabilities across the event’s app interface, the new Bizzabo event app enables marketers to:

Customize Your App Experience – provide attendees with all the information they need to make the best decisions, including a new agenda interface, session descriptions, ticket information, venue map, and more.
Build a Community – foster growth for your event through the community feature that enables attendee, one-to-one messaging, and the ability to mark and follow up with leads.
Enable Partners – help drive return on investment for sponsors and exhibitors by giving them the opportunity to set up special offers and benefit from branded profile pages.
Track Engagement in Real-Time – monitor social media activity and see how attendees expand the reach of your event.
Analyze Event Performance – leverage event data to demonstrate ROI to stakeholders.

Today’s news falls on the heels of Bizzabo’s recent growth investment round, which raised the company’s total funding to $30 million. The new capital will continue accelerating product development for both the mobile and web-based event cloud, as well as supporting the company’s rapidly growing global customer base.

Currently, Bizzabo provides marketers with a modern suite of tools to create impactful and rewarding professional events. Bizzabo unleashes the power of events to drive impactful in-person experiences, networking opportunities and business outcomes for thousands of events around the world including those by WeWork, Hubspot, GitHub, EA Sports, CoinDesk, and Virgin.

Customers use Bizzabo to consolidate their event stack and benefit from the platform’s insights to manage, measure and grow their events participation, engagement and experience. Key features enable organizers to build websites, manage event registration, sell tickets, grow communities through onsite networking, and event apps – all within a cloud-based, user-friendly platform.