Aterian And Recurrent Announce A Strategic Online Media and E-Commerce Partnership

Recurrent’s Portfolio of Online Media Brands Will Provide Editorial Content and Affiliate Marketing Support for Aterian’s E-Commerce Brands

Aterian, Inc.  announced that it plans to partner with Recurrent Ventures Inc.  for strategic marketing efforts. As part of the collaboration, Recurrent and Aterian intend to combine Recurrent’s iconic digital media brands and publishing business with Aterian’s data and E-Commerce platform to promote products through affiliate marketing and editorial coverage as well as launching new co-branded products and brands.

Marketing Technology News: Anvil Launches Workflows to Automate Complex Webs of Paperwork

Aterian’s Chief Executive Officer, Yaniv Sarig, commented, “Recurrent’s combination of iconic brands, world class editorial capabilities and performance marketing expertise make them a perfect strategic partner for Aterian. We believe that the power of publishers and their authentic connection with their audiences will pair well with our E-commerce platform to create a strong opportunity to drive growth for both companies. We look forward to working closely with the Recurrent team to drive more sales to Aterian’s existing brands through Recurrent’s portfolio of online editorial publications reaching over 60 million monthly unique visitors. We are particularly excited also about the potential prospect of launching co-branded products designed through our data driven methodology and promoted through Recurrent’s channels.”

“We’re thrilled to partner with Aterian to expand our content driven commerce initiatives and help both our companies accelerate growth,” added Recurrent CEO, Lance Johnson. “There is such a natural synergy between Aterian’s technology-enabled consumer products and our digital media portfolio, especially with our science, technology, home, and outdoor brands. Our teams are also incredibly excited about the newfound ability to collaborate with the experts at Aterian on new products and packages that are aligned with our audiences’ interests as well as those of the general public.

Marketing Technology News: MarTech Interview with Eddie Porrello, Director of Product at Amber Engine