‘Relevance by Segment’ Provides Scalable Personalization for B2C eCommerce and Scalable Contextual Targeting for B2B

Bloomreach, the leader in commerce experience, announced a new ‘Relevance by Segment’ feature for its digital experience platform, Bloomreach brX. Relevance by Segment is a new capability of the brX platform which enables Bloomreach customers to automatically optimize search and category product ranking as well as recommendations based on the preferences of all of the customers within a specific segment.

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Companies have struggled to deliver on the hype of personalization due to too much manual work required or lack of sample size. Relevance by Segment overcomes these obstacles by using AI to automatically optimize for segments.

Some key business benefits of the Relevance by Segment feature:

• Brands can create a better experience for customers by making their eCommerce sites more relevant and aware of context
• Eliminates the need to constantly write rules or be concerned about a lack of data or small sample sizes
• Significantly increases RPV in scalable personalization and contextual targeting
• Enables brands to increase conversion rates, and ultimately higher revenue

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“Relevance by Segment is more than a new feature, it’s the key to scalable personalization in B2C eCommerce and scalable contextual targeting in B2B that works,” said Arjé Cahn, Chief Product Officer at Bloomreach.

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