Bonsai Named to LinkedIn’s 2021 Top Canadian Startups List

Toronto-based ecommerce startup named top employer based on LinkedIn interactions

Bonsai, the native commerce platform for publishers and merchants, has been named to LinkedIn’s 2021 Top Startups List in Canada – an annual ranking of Canada’s best emerging startups to work for. Bonsai was ranked 5 on the list.

“At Bonsai, we are committed to fostering an inclusive environment where our employees feel valued, heard, and supported. We believe that our strong relationship with our employees enables us all to do the best work of our lives: powering the future of e-commerce.”

“We are proud to be recognized by LinkedIn as a top startup employer in Canada,” said Saad Siddiqui, CEO of Bonsai. “At Bonsai, we are committed to fostering an inclusive environment where our employees feel valued, heard, and supported. We believe that our strong relationship with our employees enables us all to do the best work of our lives: powering the future of e-commerce.”

Bonsai’s mission is to help consumers find and buy the products they want, as soon as they realize they want them. Leading the market shift to content-driven commerce, Bonsai allows publishers, including BuzzFeed and Complex, to launch e-commerce as a new line of business. Bonsai technology allows users to transact natively while browsing content, making the journey from seeing a product to buying it possible in two taps. For publishers, Bonsai provides a powerful revenue alternative to ads that also improves the user experience. For merchants, Bonsai allows them to capture customers while they browse content, right when purchasing intent is being formed.

LinkedIn Top Startups is an annual ranking highlighting new and fast-growing companies that are attracting attention and recruiting top talent. Companies named to the list are determined based on the behaviour of 774+ million LinkedIn members and focuses around four core areas: employment growth, engagement with the company and its current employees, job interest, and attraction of top talent.