Frost & Sullivan Presents the Four Ps Disrupting the Future of Retail

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Retailers will increasingly invest in digital technologies, including digital assistants, ambient commerce, artificial intelligence, automation and advanced analytics

Rapid technology advancements and rising customer expectations have transformed the global retail industry in the past decade. However, the COVID-19 pandemic has been a key disruptor. Frost & Sullivan’s recent analysis, The Four Ps of the Future of Retail, highlights the four aspects of retail—future retail place, future points of commerce, future people, and future processes—in the post-COVID era. In this constant state of flux, retailers should understand the industry’s current trajectory and prepare strategies to gain an edge over competitors while maintaining financial solvency. These four Ps will help retailers develop their roadmap.

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