mdf commerce inc., a leader in SaaS commerce technology solutions, is delighted to announce a partnership between its Supply Chain platform InterTrade and Contentserv, a global Product Experience Platform leader.

Marketing Technology News: Top Instagram Advertising Tools for Food Businesses

By combining the InterTrade Product Catalogue and Contentserv’s integrated Product Information Management (PIM) and Digital Asset Management (DAM) solution, clients will be able to easily manage and enrich large volumes of product data from multiple sources. This will enable them to deliver high-quality and consistent product content across all sales channels, in turn providing an outstanding product experience for end consumers.

InterTrade’s Product Catalogue is used by major retailers to aggregate detailed and clean product data from many suppliers at once before it enters a PIM system. Contentserv’s PIM and DAM solution enables manufacturers and retailers to centrally enrich, validate, manage and share product information. This partnership allows both parties to provide an improved end-to-end information flow to clients that are seeking to reduce time to market while boosting efficiencies and global market opportunities.

Marketing Technology News: Xandr Partners With Lasso to Power Omni-Channel Marketing Solutions for Pharma and Healthcare

“Partnering with mdf commerce to offer InterTrade’s solution to our clients was an easy decision for us, as our PIM and DAM solution and InterTrade’s Product Catalogue solution are a natural fit to ensure accurate, complete, relevant and contextualized product content to provide a complete omni-channel product experience,” stated Florian Zink, CEO at Contentserv. “We are delighted to offer a business user-friendly solution that will ultimately simplify our clients’ ecommerce journeys.”

“We are excited to partner with Contentserv, an industry-recognized product experience platform,” said Andreanne Simon, President, Supply Chain at mdf commerce. “At mdf commerce we are eager to find innovative ways to enrich online shopping experiences globally.”

Marketing Technology News: Exploring the Next Generation of Cryptography to Enable Innovation