Scalefast Acquires User Experience and Analytics Platform Air360
The acquisition brings Scalefast partners unparalleled insights into key customer behaviors and preferences
Scalefast, a Los Angeles-based digital commerce solution that is simplifying direct-to-consumer (DTC) eCommerce, disclosed its acquisition of Air360. Terms of the acquisition are confidential.
The acquisition of Air360, a technology company that specializes in performance-enhancing, mobile and eCommerce experience analytics, will further empower Scalefast clients to get the most out of their DTC eCommerce strategy by understanding customer behaviors with an unmatched level of granularity. Most importantly, it will give them actionable insights to optimize customer experience and reduce friction.
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“The quality of Air360’s technology, as well as their team, made it an obvious choice for us in our quest to provide the most value to brands possible through their eCommerce solutions,” said Olivier Schott, founder and CMO of Scalefast. “Not only will the acquisition allow our major brand partners to have a level understanding of how consumers use their online shops, but it will also allow them to adapt their offerings, personalize the shopping experience and get to know their consumers better.”
The Air360 acquisition follows Scalefast’s oversubscribed Series B funding round this summer, and further proves the eCommerce vendor’s commitment to improving the direct-to-consumer eCommerce experience. Air360’s team will be progressively integrated in the Scalefast team and a first version of this new product has already been implemented into Scalefast’s solution suite.
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“One of the main reasons to move forward with this partnership was to accelerate our product vision with the know-how of an eCommerce leader who shares that vision, which is to create amazing digital experiences for eCommerce customers.” said Air360 founder Florent Defontis.
“The integrations between Air360 and Scalefast will allow us to push the boundaries of personalized eCommerce.” said Defontis. “The goal here is to deliver 10X value when using both platforms together compared to using both independently. Clearly, we’re super excited of the new possibilities that just opened for both companies via this acquisition.”
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