StrikeTru, a commerce and data services firm, helped Versa Products Co., Inc. (VERSA), a world-class manufacturer of valve automation and fluid power, modernize its eCommerce environment by deploying a cloud-based and integrated PIM and DAM solution.

StrikeTru, a commerce and data services firm, helped Versa Products Co., Inc. (VERSA), a world-class manufacturer of valve automation and fluid power, modernize its eCommerce environment by deploying a cloud-based and integrated PIM and DAM solution.

In four and half months, StrikeTru delivered and managed the digital transformation of VERSA’s existing ERP technology-based data and eCommerce environments to a cloud PIM and DAM-based integrated eCommerce solution to improve Versa’s eCommerce channel sales and customer experiences and to modernize the product data landscape.

Marketing Technology News: Mobiquity Technologies Announces the Launch of an Exclusive 12-Month Campaign for BitBurn

StrikeTru implemented a turnkey PIM solution that integrates tightly with Epicor Commerce Connect (ECC), MediaValet DAM, and Magento eCommerce (Adobe Commerce). VERSA can now power its eCommerce with high-quality images, customer-friendly, contextualized product content, alternate language, and localization support that will help grow sales and enable them to collaborate better with their distributors and customers.

This product information and digital asset management project is part of Versa’s goals to be more efficient, agile, and responsive and to expand its business globally in a rapidly shifting digital landscape to tap into additional revenue opportunities.

Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit

StrikeTru led the project to implement:

• StrikeTru’s small PIM solution based on Akeneo PIM open-source platform
• Product introduction in Epicor Kinetic ERP and automated product transfer to StrikeTru’s smallPIM
• Product Data Enrichment (including Localization), management, and approval in StrikeTru’s smallPIM
• Digital asset management in MediaValet DAM and automated asset transfer to PIM
• Automatic customer-ready product content from PIM to ECC
• Product feeds for VERSA’s distributors

“VERSA was looking for a truly integrated solution with a modern PIM, DAM, and connector components. The StrikeTru implementation team worked closely with VERSA and the MediaValet team to realize the vision of having PIM at the epicenter of the product content centralization and delivering to all the channels. Due to this implementation, VERSA modernized its content operations and paved the way for future digital transformations,” said Harry Singh, founder at StrikeTru.

Since going live in early May 2022, VERSA has experienced multiple benefits, including time savings, reduction of custom development, improved functionality, better self-service features, great platform support, reliable site updates, and a scalable eCommerce and data management environment.