Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns

By prweb On Oct 9, 2020

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo – the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands.

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Most notably, Upfluence’s free integration with Klaviyo boosts eCommerce marketing processes by exponentially improving insight and targeting. With more than 4M+ influencers in their proprietary database, Upfluence is now the only integrated platform that lets brands identify their more influential customers, engage them through advanced affiliation programs, and effectively track results.

“Our seamless integration with Klaviyo delivers powerful segmentation and unprecedented personalized targeting to eCommerce brands seeking to maximize marketing communications that are truly transformative and redefines demographic targeting,” said Upfluence Inc. CEO Kevin Creusy. “We continue to partner with the world’s leading eCommerce solutions in order to bring online brands the absolute best influencer marketing where data is key for audience targeting. Our integrations offer data-driven customer and visitor insight like never before.”

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The partnership between Upfluence and Klaviyo allows eCommerce brands to:

Import influencer data points from the Upfluence database to enrich customer profiles and then send influencers, captured with Upfluence Live Capture, directly to lists in a Klaviyo account.
Use Upfluence’s advanced segmentation to easily identify their most influential customers, and using this previously unattainable data, create valuable new audience segments, automated mailing flows, and automated campaigns.
Enrich customer profiles with social data and use these insights to personalize Klaviyo marketing, thereby creating valuable, highly-targeted communications.
With amplified data, eCommerce brands can identify their most influential customers and send them highly targeted email marketing campaigns to start a conversation and turn them into brand ambassadors (amplified ambassador identification).