VTEX Invests in US Market to Deliver Collaborative Commerce and Meet Growing Enterprise Customer Demand

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The first and only global, fully integrated marketplace-commerce-OMS solution enabling brands to unlock their unlimited potential for digital growth

VTEX, a leading marketplace-first commerce provider serving over 2,000 brands and retailers in 30 countries, is responding to strong demand from large B2C retailers and enterprise B2B brands in the US market by expanding its commerce capabilities and its US leadership team. This market expansion follows a $140 million investment by Softbank in 2019 and the recent opening of VTEX’s new US headquarters in Manhattan. This investment is driven by the increased interest and demand for modern and flexible commerce technology from enterprises like Stanley Black & Decker and Motorola.

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VTEX’s enterprise-grade marketplace functionality supports retailers and B2B brands that want to grow by launching their own marketplaces. Globally over 160 customers already use VTEX’s marketplace offerings to add new revenue streams to their digital commerce operations. In addition, VTEX has built an ecosystem of marketplaces that allow sellers to cross-sell their products on a variety of noncompeting VTEX marketplaces. This approach creates what VTEX calls “collaborative commerce”, an effect that yields rapid sales growth for marketplace operators and sellers alike.

“Because our solutions allow companies to scale quickly, deliver the fastest time-to-revenue and never experience painful software updates, we’re seeing many retailers leave their legacy platforms for our end-to-end offering,” said Amit Shah, VTEX US General Manager and Chief Strategy Officer. “Now we’re creating a collaborative commerce framework that supports rapid growth of marketplace operators and sellers, even in a challenging and rapidly-changing economy. Our marketplace capability and the technologies we offer are just some of the reasons US B2B brands are asking us to help expand their operations. To meet this demand, we’ve moved our US headquarters to New York and built a team of commerce experts to support VTEX clients here.”

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Shah is part of the new leadership team for VTEX in the US. He brings extensive commerce and digital transformation expertise, including experience as Chief Revenue Officer for microservices at SAP Hybris and VP of Sales and Business Development at commerce platform Magento.

Other members of the VTEX leadership team for the US include:

  • Joseph Lee, Chief Revenue Officer, who brings a wealth and breadth of experience in commerce from his time as VP of Customer Engagement and Commerce at SAP Hybris, SVP Global Sales at MyWebGrocer and EVP of Sales and Marketing, Americas, at Mirakl.
  • Ana Milevskaja, VP of Marketing, North America, whose extensive background in B2B SaaS marketing and global business development includes implementing integrated marketing programs, demand generation, product marketing and thought leadership initiatives.
  • Tim Schulz, Chief Product Officer, who brings a wealth of product development, commerce and marketplace technology experience from notable B2C and B2B enterprises such as Google, Magento and BigCommerce.
  • Alex Soncini, VTEX co-founder, who combines more than two decades of digital commerce experience with a background in computer engineering and project management.
  • Kevin Yee, VP Solution Engineering, who brings almost two decades of enterprise B2C and B2B commerce and marketplace solution engineering experience from SAP Hybris and Mirakl in North America.

This high-performing VTEX leadership team will support successful B2C clients like Motorola and B2B clients like Stanley Black & Decker.

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Motorola Mobility recently adopted VTEX Commerce Cloud to accelerate its global digital transformation. “After an extensive search, Motorola decided to partner with VTEX, which uses AWS to provide an elastic cloud infrastructure, with a software platform that fulfills the digital vision of the company,” said François Laflamme, Motorola’s Chief Marketing Officer.

The VTEX solution also saves clients money. “Having a single comprehensive platform versus multiple platforms with separate implementations and integrations reduces the total cost of ownership,” said Orlando Gadea Ros, Business Innovation Director at Stanley Black & Decker. “And because VTEX’s microservices-based architecture uses multi-tenant SaaS and headless commerce APIs, it gives us unmatched digital agility now and in the future.”

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