Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner’s inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player.
According to the report, “Mobile marketing capabilities increasingly determine brand marketing success. Broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. Ninety-four percent of smartphone owners report using their device multiple times per day. Consumers use mobile devices while commuting, exercising and during idle time, contributing to a rise in mobile site traffic and accounting for 67% of all brand site traffic in 2017.”
Building on the acquisition of mobile marketing automation platform Carnival.io in 2016, Sailthru continues to innovate mobile marketing capabilities from the perspective of multichannel campaign management, rather than as a standalone channel. Key features recently launched by Sailthru include:
Channel optimization: the ability for the Sailthru platform to automatically determine if email or mobile is the best channel for engaging an individual consumer at a specific point in time
Mobile app personalization: the ability to personalize app content based on an individual consumer’s omnichannel behavioral and interest data and improve purchase conversion and other key mobile app metrics.
“The continuous rise of mobile engagement requires that brands break down the traditional barriers that have existed between individual channels,” said Neil Lustig, CEO of Sailthru. “As consumers we access email, web, apps, and engage with our devices while in-store. This requires that all brands approach mobile by thinking cross-channel versus simply in-channel. Everything we build is concepted and delivered with this new paradigm in mind and we believe that our appearance in Gartner’s inaugural Magic Quadrant for Mobile Marketing Platforms is a testament to our strategy.”