Splio’s Acquisition Is Driven by Its Deep Understanding of WeChat and the Rising Era of Shrinking Mobile Moments.
In what looks like a critical strategic move, Splio has acquired Gowento to prepare its platform for the future of mobile commerce. While USA and China see the heavy adoption of mobile wallets, the European markets are vastly untapped. Hence, Splio intends to open a wide channel between consumers and brands to achieve long-lasting customer loyalty. Splio’s vision is based on three strong factors:
The Era of Mobile Wallets
The mobile wallet industry is booming! Europe is now following China and the USA in its adoption. This is primarily due to mobile wallet roll-outs by powerful industry players such as Google, Apple, Samsung, WeChat, Alipay etc.
Mobile moments are shrinking! Brands will need to devise newer end-to-end strategies for consumer engagement — beyond post app — and mobile wallets are the solution.
Finally, marketers will be in a position to design mobile-first strategies and modernize the nature of brand-consumer relationships.
Mireille Messine, Chief Executive Officer of Splio, said, “With this first acquisition, Splio changes the industry landscape and sends a clear message to the European market. While China and the USA have made advances when it comes to mobile wallets, today, Splio stands out in Europe with the integration of Gowento’s technology. A brand can now place mobile at the heart of its new loyalty strategy and modernize the customer relationship without a third party and without the need to download an app.”
“The smartphone is the main interaction point between brands and consumers, and more precisely its customers. With over 2.5 million apps available in the market and an average of 11 apps used regularly per consumer, the smartphone has become a high priority in a brand’s CRM strategy. We built Gowento to respond to this challenge by using apps already available in smartphones, such as Apple Wallet, Google Pay or Google Chrome and Samsung Internet,” explains Rabye Marouene, CEO and co-founder of Gowento.
Spolio’s core ideology behind product development that brands can leverage is adding new loyalty. The company now gets a fresh shot in the arm by adding this loyalty via mobile wallets.