VersusGame Partners with Empire Media Group to Gamify Pop Culture News

The Collaboration Solidifies the Prediction-based App’s Leadership Position in Pop Culture

VersusGame, a mobile platform where users can profit off pop culture predictions and events through interactive, user-generated games, announced its partnership with OK! Magazine, and Radar Online, properties published by Empire Media Group.

Through the partnership, OK! Magazine and Radar Online have launched channels on the VersusGame app with daily live games featured around entertainment, celebrity, and award show content. The publications’ websites will also feature links to games running parallel with exclusive coverage. The collaboration positions VersusGame as the leader in pop culture games where readers and fans around the world can monetize on their favorite celebrity, reality TV shows, red carpet events, and more.

Marketing Technology News: Cint Appoints Marie-Louise Howett as Chief Human Resources Officer

“Empire Media Group is constantly looking for new ways to provide immersive, engaging brand experiences for our users,” states Paul Doussett, CIO and EVP of Business Development for Empire Media Group. “Versus Game platform delivers. Since our launch on the platform in May 2021, we have seen a substantial positive response from new and existing fans of our brands, and we’re looking forward to developing our presence on the platform even more in the days to come.”

By combining entertainment and technology for consumers, VersusGame brings readers under the EMG umbrella the opportunity to engage globally and profit from their knowledge and predictions.

“I am ecstatic about this partnership with OK! Magazine, Radar Online, and the entirety of Empire Media Group! We are leading the way in pop culture gaming and this is the perfect collaboration for our users and their readers,” said John Vitti, CEO of VersusGame “This partnership show the potential of gamification in the entertainment and celebrity world and we couldn’t be happier to have EMG join the VersusGame family!”

Marketing Technology News: Create Movie Magic Anywhere with Cinewav’s A/V Sync App, Development by Softjourn