YouAppi on AppsFlyer’s Performance Index 15 for Remarketing

By MTS Staff Writer On Oct 19, 2022

YouAppi’s Focus on Global Growth in New Markets in and around Gaming and eCommerce Boosted Company Success in 2022

YouAppi, a leading performance-based mobile app marketing platform for the world’s largest app publishers and brands, was named one of AppsFlyer’s top Mobile Remarketing Companies across multiple categories in AppsFlyer’s latest bi-annual Performance Index.

This marked the 15th edition of the AppsFlyer Performance Index, which covered the first half of 2022 — a period they described as, “unprecedented…in the app marketing space.”

This is YouAppi’s fourth time in the index for Remarketing. YouAppi received multiple high quality rankings, including debuting at #4 in APAC Gaming, APAC All Categories, Global All Categories and Global Non-Gaming. YouAppi also ranked among the top 10 in North America Gaming and All Categories.

“Between the continued fall-out from IDFA, the coming economic compression and navigating a post-Covid rebound, mobile marketers now face multiple, serious challenges, ” says Moshe Vaknin, CEO and Founder of YouAppi. “Despite those challenges we’ve continued our run of strong growth since the pandemic began. I am honored that YouAppi is once again a part of the Index. It is a real testament to our team’s dedication and to their ability to adapt and persevere under less than ideal conditions.”

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AppsFlyer’s Performance Index, a prestigious industry benchmark, helps recognize the industry leaders within mobile advertising. The 2022 Edition Index analyzed a total of over 500 media sources, 27 billion installs, and over 19,000 apps from January to June 2022. From this, the SKAN Index covered 450 million postbacks from over 2,400 apps and 45 media sources. Past honorees have included Meta, Google, Twitter, and TikTok.

YouAppi has continued to increase its efforts in gaming and non-gaming categories through growth and scale in app remarketing. The company’s continued success has also been driven by its work with eCommerce apps where YouAppi’s technology has been optimized with the platform’s branding performance campaigns to help realize customer marketing goals.

“The Index only affirms our evolving programmatic and performance branding strategies that we’ve been building on to cope with the increasing macro-uncertainties in the mobile space,” notes Nancy Roberts, CMO and Managing Director of North America. “We anticipate more of the same as we close out 2022. ”

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