Fiverr Launches Recession Resource Hub for Businesses and Entrepreneurs: “The Lift”

Fiverr International Ltd., the company that is revolutionizing how the world works together, launched an online recession hub called “The Lift.” Geared toward entrepreneurs and owners of small-to-medium businesses, the site features on-demand help, articles, and guides from business experts. Topics range from financial assessment to business strategy, talent outsourcing, and marketing tactics.

Fiverr has also joined forces with long-time partner Payoneer , the commerce technology company powering cross-border payments, and Xero, the global accounting software company for small businesses. Both are providing additional insights and content on The Lift for business leaders looking to successfully navigate a challenging economic period. As part of the partnership, Fiverr users will get 50% off their Xero subscription for four months and earn $25 cash back on Payoneer.

“Around the world, early-stage businesses and entrepreneurs are facing unique challenges and unpredictable financial constraints as a result of the economic downturn,” said Gali Arnon, CMO of Fiverr. “As a platform, Fiverr is committed to helping anyone bring their business goals to life — even amid economic uncertainty. With The Lift, we are leveraging the expertise we have among our community of freelancers, as well as insights from key partners, to provide guidance that will empower business leaders to successfully launch, scale, or evolve their business in the coming year.”

Marketing Technology News: MarTech Interview with Khalid El Khatib, Chief Marketing Officer at Stack Overflow

“With the right services and insights, business leaders can be well-equipped to navigate the current economic landscape and take advantage of emerging opportunities”

The global economic crisis has impacted businesses of all sizes, but the financial burdens associated with an economic downturn can be particularly challenging for small to mid-sized businesses and entrepreneurs. These businesses are often operating with tighter margins and fewer staff, all while striving to expand and gain a foothold in the market. In the US, nearly 80% of small-to-medium businesses have had to re-examine their fixed costs (lease, insurance, etc.) vs. variable costs (staffing, benefits, etc.) as a result of the economic downturn, according to a recent Fiverr Business survey. However, 78% of small-to-medium businesses in the US reported that they feel optimistic about their future prospects, and 77% said that freelance talent could help companies during times of economic downturn. By launching The Lift, Fiverr wants to help business leaders, many of whom may not have experienced a recession, to think through their strategy, embrace flexibility, and emerge from this period stronger.

“With the right services and insights, business leaders can be well-equipped to navigate the current economic landscape and take advantage of emerging opportunities,” said Robert Clarkson, Chief Revenue Officer at Payoneer. “As a company committed to supporting the expansion of business opportunities, we are eager to combine our resources and knowledge to support small and medium-sized businesses and entrepreneurs through this period and beyond.”

“I am constantly impressed by the resilience and adaptability of small businesses as they navigate new challenges and identify opportunities during macroeconomic headwinds,” said John Coldicutt, Marketing Director at Xero. “By leaning on their peers, advisors, and platforms like Fiverr’s resource hub, they can regain confidence and stay agile during challenging times.”

Marketing Technology News: Is Your Inbox Riddled With Scams? It’s Time to Amp Up Yout Email Security