It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice.
Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline.
Here are a few Marketing ideas that can act as a catalyst for your business growth.
Content Marketing is Key
People consume information online all the time. Use this to your advantage. Create content on topics related to your business, and make people take notice of your expertise. This will leave a subconscious mark, and coerce them into choosing your business when the time comes to make a decision.
Examples of content you can create are,
- How-to guides
- Resource guides
- Blogs with personal experiences and business ideas
When you create these pieces of content, make sure that they are of high quality and optimized for search engines. Google considers over 200 factors before delivering a result for any search, so make sure your content is compatible with these.
Social Media Marketing is not a brand-new method, but it is the most effective. Statista says people across the globe spend more than 2 hours per day on social media channels; that’s a one-hour increase from 2018. Being smart on social is more important because your post might get lost easily with the immense traffic on social channels every day.
As a solopreneur, you might not be an expert in constantly producing viral content, but here are a few tips that might work.
- Ride the wave of trending topics. A topic might seem unrelated to your business, but a smart way of connecting both can become an instant hit.
- Reach out to nano and micro-influencers who are genuinely interested in your brand. People call out fake promotions easily. Keep in mind that your influencers trust your vision and are closely aligned with your business values.
- Tread carefully with paid promotions. Define every detail about your user persona and target your promotions accordingly.
Integrated Marketing is the success strategy most businesses depend on. As a solopreneur who routinely handles different marketing channels, this can get extremely time-consuming and difficult.
Automate your Marketing activities using tools like Mailchimp and avoid the hassle.
Outsource if Required
Your business might not need a full-time employee, but you simply can’t churn out content on a daily basis without some external help. Find reliable people to outsource your content, without it taking a dip in quality.
Stay Updated on Google
People seek validation from Google reviews. They judge your business from your content and website. Ranking high on Google search is a dream for any business for all these reasons. There are many ways in which your brand can show up on a Search Engine Results Page (SERP). Write guest blogs, optimize your meta tags for your web pages, do on-page optimization and even be active on YouTube and other Google-based apps. There are a number of SEO blogs and guides that can help you with your Google ranking journey.
Solopreneurship is a journey that best suits a meticulous worker, who is willing to do what it takes to bring their vision to life. At any given point, there are multiple hats to wear and too little time. Prioritize your tasks and business activities, and be dynamic enough to change this order when required. If you are a new solopreneur, this comprehensive business guide might be of great help.
Marketing your business is as important as creating it first was. Some small business owners feel vigorous marketing is bad marketing. This is a misconception that has to be set straight. Continuous marketing with compelling content is a must for people to take notice.
If Marketing is not your strong point, you always can read up on what works, or outsource it to experts in each field. In the end, do what it takes to make your business a success story.