Running a tech company can be an interesting and rewarding venture. However, starting up and making a name out there may not be as easy as many would want to believe. This is especially so considering how fast the technological world keeps changing by the day. The business needs one to remain dynamic enough to adapt to these changes in order to stay afloat.
Apart from coming up with products and services that meet the needs of your target audience, you will need a vibrant Marketing strategy that will sell your brand out there. Talking of Marketing strategies, it is not enough to just go for innovative options but also those that are fully custom-made for your business or brand. The following are some of the Marketing pillars that you can apply for your tech business in 2020.
1. Have a Responsive Website
They say first impressions last. As a tech specialist, you would understand the importance of creating a website that fully supports various user experiences while keeping your brand visible as much as possible. After you have your start-up capital in place through savings or small business funding, you know you have to get to work by creating a website for your product or service.
Start by looking for the most ideal domain name that will not only bring out your identity but also instill authority within your niche and create curiosity for the reader. In this case, you would be better off going for a .tech extension since .com extensions are generally meant for commercial businesses while .org is meant for organizations. By using a .tech extension, the user will identify right away with the niche and get more interested in its content.
When designing your website, do not focus too much on the aesthetics but rather seek for ways to make it as dynamic and navigation-friendly as possible. Its design should not only attract at first glance but should also go-ahead to offer quality content that will meet the needs of the target audience.
2. Create Quality Content and Perform SEO the Right Way
With the current competition in the tech market, you will be surprised at how challenging it may be to be visible on the top pages of your search engine. So, apart from creating quality content for your audience, you would want to go ahead and optimize the same in order to pop up easily in the search pages.
In most cases, tech entrepreneurs may get too engulfed in other aspects of Content Creation and Marketing to realize that they need to remain competitive on the search engines. This process should start as soon as possible since the results of the same may take time to show. So the sooner you pick up on SEO, the higher the chances of getting organic leads for your business faster.
Talking of SEO, you may want to focus more on incorporating backlinks from other credible tech websites to your home page and other internal pages of your website. This should be complemented by credible, and fresh content that goes hand in hand with the search times you hope to rank for your website.
3. Social Media Is King
Do not undermine the power of social media as a tech business enthusiast. Usually, most tech businesses would create a social media profile but end up not using it. By doing so, you dim your chances of getting discovered on the internet as most of your target audience may be more inclined to specific social media pages.
Social media helps build trust and confidence in your products thanks to the constant updates and interactions that you will be making on a regular basis. This can be a real boost to your Marketing efforts especially if your clients, potential partners, and investors are looking you up online. You do not necessarily have to spend too much time on your social media pages though. Rather, you can get creative and simply share industry-related news or team photos regularly. You may also opt to follow authority brands and personalities in your chosen niche and engage with them whenever possible.
4. Build Strong Relationships
A tech entrepreneur will meet with influential people both online and offline. You may want to focus more on interacting with these people in order to gain more insight based on their experiences. As much as people related to your niche are most preferred, you can also go for celebrities and brand influencers.
Apart from seeking such interactions online, you can go a step further and organize regular offline event marketing where you get to meet with your target audience one on one. By exhibiting your tech business at such an offline event, you get the chance to grab the attention and offer your product demos to the target audience.
When it comes to tech business, product development is crucial, but this is nothing if you do not have the right Marketing strategy. The earlier you realize this, the better your chances of taking your tech startup to new heights.