New Data Shows Small Businesses Are Embracing Diversity, Equity & Inclusion in the Workplace

82% of small business owners are making DE&I a priority

Incfile, a leader in online business formation and startup services, released new data showing the state of diversity, equity and inclusion (DE&I) in small business. With issues of DE&I at the forefront of our collective consciousness over the last couple of years, we set out to survey our Incfile customers to further understand small business diversity and determine how small business owners are approaching DE&I in their own companies.

Marketing Technology News: Aurora Mobile’s Subsidiary SendCloud Partners with Ding Xiang Yuan to Jointly Enhance Customer Reach

“It’s encouraging to hear that 52 percent of small business owners we spoke with said that their DE&I initiatives have been integrated across 30-50 percent of their business operations. There is still a lot of work to be done, but the small business community seems determined to make progress.”

The results of Incfile’s DE&I survey prove that you don’t need to run a large corporation to make DE&I a priority. Here are some of the key insights we discovered:

Making DE&I a Priority

• 82% of small business owners are making DE&I a priority
• 58.4% said diversity plays a critical role in their business, and they’ve already made it a key tenant of their organization
• 24.3% are actively working toward increasing diversity within their business
• 52% of respondents say DE&I has been integrated across most of their organization
• Almost 64% of respondents are continuing the conversation about DE&I
• 15% of small businesses say they started investing in DE&I during the pandemic

Diversifying the Workforce

• 37% said their workforce employs more than 70% minorities
• Nearly 14% said their workforce is 30-50% minorities
• Almost 44% responded that more than 30% of leadership roles are held by people from diverse backgrounds

“Diversity, equity and inclusion are not standardized in the American workforce. What DE&I means will vary from business to business, and the ways in which it is implemented will vary, too,“ said Dustin Ray, Chief Growth Officer & Co-CEO, Incfile. “It’s encouraging to hear that 52 percent of small business owners we spoke with said that their DE&I initiatives have been integrated across 30-50 percent of their business operations. There is still a lot of work to be done, but the small business community seems determined to make progress.”

Marketing Technology News: MarTech Interview with Alex Campbell, Co-founder and Chief Innovation Officer, Vibes