Google Marketers Can Now Leverage a New Set of Features in Google Tag Manager and Tag Manager 360 – It’s Called ‘Custom Templates’
Why Custom Templates works so Effectively?
Here are five amazing things you can do with Google Tag Manager Custom Templates.
- Easier tagging with Drag-and-Drop features
- Safer tagging with advanced control over transparency
- Better management of templates using tightly-controlled permissions and On-page policies to govern developer behaviors
- Easy to understand ‘Preview and Publish’ dashboard
Courtesy: Tag Manager
Why Marketing Teams should Dig Deep into Google Tag Manager
Google Tag Manager in its current version allows Marketing teams to manage all website tags without editing the base code. All this- for free!
Tag Manager directly integrates with all Google Marketing tools and third-party tags, offering faster and better control on error checking, security and speed boosts. With the arrival of Custom Templates, we can expect digital marketing teams to migrate to Google Tag Manager for their tag management operations.As Marketing teams continue to search for optimized Martech stack for their website operations, Google Tag Manager has proven to be a great tool.
With Google Tag Manager, Martech users can unlock marketing opportunities through improved data governance, increased agility and analytics on real-time interactions across the website, mobile applications and email services.
While there are so many tools and technologies to handle tag management, starting with the basics of Google Tag Manager Custom Templates and Google Ads can help Martech users to cross over to the next frontier of marketing.
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