Marketing Technology Highlights of The Week: Featuring Appsflyer, Kustomer, Bloomreach and more!

Catch more on how generative AI can help marketers transform their brand’s visual journey while browsing through the latest martech innovations from this week’s martech highlight:

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Marketing Quote-of-the-Week!

You need to assess what your targets are, and how they fit within the rest of the company’s goals (especially your sales and customer service organizations). That being said you should be monitoring on an ongoing basis what your performance metrics are and how you are tracking to those goals.

–Kristi Melani, CMO and GTM Strategy at Telesign

Top MarTech News of The Week: 04th December to 08^th December

• AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing, Growth and Monetization Teams
• Storyblocks Adds DaVinci Resolve Templates To Media Library
• Introducing Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance and Optimization
• Kustomer Unveils KIQ Customer Assist: A Next-Gen AI Customer Service Bot Driving Business Efficiency by 45%
• Bloomreach Partners with Spryker to Unlock a New Level of Composable Commerce
• Cloudinary’s New Generative AI Features Help Brands Maximize Impact of Images

MarTech QnA with the Expert

Algorithms and AI have had a place in the most advanced marketing teams for some time. We have always chased delivering the right message at the right time to the right person. We now have tools that leverage models and AI to do each of those things and they get better every day. –Peter Guagenti, President and Chief Marketing Officer at Tabnine

MarTech Articles on Conversational AI, Email Marketing, Marketing Ops and more!

• Conversational AI: The 8 Key Elements That Will Elevate Your Customer Experience
• A good influence: How social media influencers can collaborate with charities for social good?
• Long Live Email
• Past the Trough of the Gen AI Hype cycle
• Naughty or Nice? MarTech Predictions for a jolly 2024
• How Can Businesses Capitalize on Meta’s Ad-Free Social Media Approach?
• How Marketing Team Structures and Salaries Have Evolved
• How to Balance your Organic and Paid Search Tactics
• Driving Impact with Newsletters – How to Make your Newsletters Engaging
• Ad blockers – What They Are – How They Impact Digital Ad Effectiveness
• Marketing Ops: Roles And Skills Required to Succeed

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 190: Current AR Trends in Sales and Marketing with Zac Duff, CEO and co-Founder at JigSpace

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox