Marketing Technology Highlights of The Week: Featuring Cyara, Yoast, Stensul and more!

Grab insights on the future of omnichannel to discussions around the impact of AI on marketing in this week’s martech highlight:

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Marketing Quote-of-the-Week!

A fundamental problem with the programmatic media supply chain is the lack of access to information – meaning the first priority in the battle for transparency is to measure data compliance across owned and operated media, paid media and ad campaigns.

-Jamie Barnard, co-founder CEO at Compliant

Top MarTech News of The Week: 27^th November to 01^st December

• AI Company Pika Raises $55M to Redesign Video Making and Editing
• Cyara Strengthens AI-based Chatbot Optimization Capabilities with Acquisition of QBox
• Yoast Unleashes AI-Powered SEO Plugin, Slashing Time Investments for Crafting Vital Elements of Effective SEO Strategies
• Letterhead Secures $5.3 Million in Seed Funding For Newsletter Content Automation
• Stensul Raises $34.5 Million in Series C Funding to Accelerate Growth of its Marketing Creation Platform
• Leadspons Launches $170M AI-Powered Marketing Transformation

MarTech QnA with the Expert

Focus on relevance and authenticity. In a sea of digital voices, genuine connections matter more than ever. Understand your audience, tailor messages that resonate, and always strive for meaningful engagements with maximum reach. Ensure your content aligns with platforms that echo your values. – Heidi Andersen, CMO and CRO at Nextdoor

MarTech Articles on Digital Advertising, In-Store Marketing, Creator Marketing and more!

• The Future of Omnichannel: Your Success Blueprint in a Digital World
• Embracing A CPA-to-Z Advertising Approach
• The Key Ingredients for In-Store Marketing Success in 2024
• Creator Marketing Serves As A Critical Catalyst In The Rapidly Evolving Worlds Of Technology And Telecommunications
• How Leaders Can Prepare Organizations to Leverage AI-Enhanced Communications
• Does Your Business Need Call Recording Software?
• How AI Is Improving the Omnichannel Customer Experience
• Organic versus Paid Search: How the Two Have Evolved
• The Story and Journey Of OpenAl…
• Are Deepfakes Growing Into a Big Media Challenge? What Are Deepfakes?
• Current Trends: B2B Marketing Ops
• Go-To-Market Strategies That Work Well for B2B Markets

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 189: The Modern State of Digital Advertising with Mark Melvin, EVP and General Manager at Mirriad

Episode 188: Optimizing Customer Journeys with Debbie Braney, Vice President, Demand & Brand Marketing at Glassbox

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast