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How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

Intelliverse Offers Salesforce App, CRM and Cloud Contact Center Free for Three Months

Intelliverse, a global cloud communications company that specializes in solutions that help businesses and customers connect, has announced that it will be providing the Premium version of its CRM, IntelliDialer Software for Salesforce and Cloud Contact Center free of charge for the next three months to all businesses that are affected by COVID-19. Companies are scrambling to adapt to the new remote business environment as everybody is affected by the impact of COVID-19. As leaders and health-care providers work…

Plante Moran Invests in Introhive to Improve CRM Database Accuracy and Business Relationship Insights

Plante Moran, one of the nation's largest professional services firms, has chosen Introhive’s AI-powered sales intelligence and CRM automation technology to increase adoption of the firm’s Microsoft Dynamics CRM When Plante Moran wanted a more automated way to capture contact and activity data for its professionals, they turned to Introhive. "We were looking for a way to simplify the creation of contacts and document their activities in CRM," explains Alyson Nesvig Purgiel, Plante Moran’s Manager of CRM, Analytics and…

Purely CRM: Tracking Covid-19 with Microsoft Dynamics 365 Customer Service

In these trying times, locking down preparedness and reactionary measures are key to being able to navigate your business through rapidly changing times. With the recent pandemic sweeping the globe, we took a look at how a client is utilizing Dynamics 365 to stay on top of health and communication daily within their company. Marketing Technology News: Xebec Provides Update on Coronavirus Impact on Global Operations HOW OUR CLIENT RECORDS REPORTED CORONAVIRUS INFECTIONS THAT OCCUR AT THEIR FACILITIES. A customer of ours…

Top Independent Analyst Firm Names Pega a Leader in Healthcare CRM

Pega scored highest of all evaluated vendors in 'current offering' category Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Forrester Research report, The Forrester Wave : Healthcare CRM Providers, Q1 2020 (1). Pega received the highest score in the current offering category, tied for the highest score in the market presence category, and was named one of two Leaders. Marketing Technology News: Over 50,000 Visitors…

MarTech Primer: What is Salesforce CRM?

Salesforce CRM is one of the best-in-class CRM application based on the Force.com stage. It can deal with all the client collaborations of an organization through various media, like phone calls, site email inquiries, networks as well as social media. Salesforce handles all the client connections, by focussing on the business, advertising and bolster process. This is done by working with the standard articles and encouraging the relationship between them. Salesforce has developed its foundation to help probably the most…

Deloitte named a Leader by Gartner in CRM and Customer Experience Implementation Services, Worldwide

Gartner, the world’s leading information technology and advisory company, named Deloitte a Leader, positioned highest for ability to execute and furthest for completeness of vision, in its February 2019 report titled, Magic Quadrant CRM and Customer Experience Implementation Services, Worldwide. Marketing Technology News: EnergyBot Raises Series B Funding “Creating the best experience in the moments that matter most for customers is critical to keeping them happy and advancing companies everywhere,” says Andy…

Beware of These 7 Common Small Business CRM Mistakes

Small businesses need Customer Relationship Management (CRM) systems to thrive - and that’s not an understatement. Of course, you can get by without one (as everyone did in the dark days before CRM existed), but you’ll be very limited. You won’t be nearly as streamlined or effective as you could be with the right system in place. And, worst of all, you’ll be spending so much time manually dealing with what could be automated, that you’ll lose time you could’ve spent delivering the services that are your specialty.  But,…

LimeLight CRM Rebrands as sticky.io, Extends Ecommerce Order Management and Recurring Billing Solution to Address Growing Industry Demand

Company processed more than $4 billion in client gross merchandise volume in the last 12 months Limelight CRM announced it has rebranded to sticky.io, the leading platform provider for ecommerce order management and recurring billing. The rebranding from LimeLight CRM to sticky.io reflects the company’s evolution from a customer relationship management solution to a fully integrated, enterprise ecommerce platform built for performance and scalability. The change is effective immediately, and will be reflected in the…

Zendesk Singapore Expands Global Engineering Role to Develop New Service-First CRM Offerings

Zendesk Chat Sees 40 Percent Year-On-Year Growth of Completed Chat Interactions Globally, With the Team Now Expanding Its Role to Drive Development of the New, Innovative Agent Workspace Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite announced, that enables companies to take a conversational approach to customer experience regardless of channel. The Singapore…

Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

Zendesk Expands Sunshine CRM Platform to Deliver Complete View of the Customer

New functionality and integrations with AWS and Workato enable companies to build differentiated experiences Zendesk, Inc. announced new functionality for its open and flexible CRM platform Zendesk Sunshine that lets companies connect and understand all their customer data. These capabilities built on Amazon Web Services (AWS) help companies boost agent productivity and personalize customer experiences with a complete view of their customers’ activity across systems. “Modern enterprises need to move fast and need not…

Zendesk Expands Service-First CRM Solutions to Transform Customer Experience

New product suites democratize service and sales software by making it easy to try, buy and use Zendesk, Inc.  announced new, powerful Support and Sales Suites, expanding its service-first CRM solutions by enabling service and sales teams to instantly connect with their customers and have natural conversations across all touchpoints. The modern set of offerings helps companies easily build positive, long-term customer relationships. “Today’s digital-first customers expect real-time, ongoing and personalized…

The Best CRM Software Quadrant Score of 2020 Announced by 360Quadrants

Salesforce, Hubspot, and Freshworks have been listed as Visionary Leaders in the Best CRM Software segment on 360Quadrants. CRM Software streamlines company interactions, relationships, and analytics with current and potential customers. It helps businesses to organize and access customer data effectively. CRM software acts as a single platform for sales, marketing, and customer support personnel to work together and streamline processes, policies, and people. The key objectives of CRM software include collecting…

Verint Named Winner in Coveted CRM Watchlist for the Third Year Running

Company Recognized for Market and Sustainable Impact in Customer Engagement Industry Verint Systems Inc, The Customer Engagement Company, announced that it has been named a winner in the 2020 CRM Watchlist, an annual evaluation conducted by Paul Greenberg, President of the 56 Group, LLC and author of The Commonwealth of Self Interest: Business Success Through Customer Engagement. “It gives us and the market at-large the opportunity to step back and take an honest look at vision, culture, and ecosystem from a leadership…

Mobile CRM: Definitions and Industry Trends

A Mobile CRM is defined as a version of your CRM solution which can be accessed from a mobile device, smartphone, and tablet. Using CRM, you can access updated information about your customers and potential customers in real-time. All thanks to a mobile CRM app that helps your Sales-force work smarter and faster. With a mobile CRM application, you can update, synchronize and share information with all the departments in the company. With mobile CRM, you can access your business data on the go. In simple words, a mobile…

Top 5 Adobe Marketo Updates for Every CRM Specialist

It was on 20 September 2018 when Adobe announced that it is acquiring a B2B martech company - Marketo. In the last eighteen months, numerous Adobe Marketo updates have transformed martech offerings to better match Adobe's larger vision of delivering unified, real-time, and hyper-personalized customer experience. The unique amalgamation of CRM expertise and data science sits right at the center of Adobe's industry-leading Experience Cloud. And, that's why we decided to take a magnified look into some of the recent Adobe…

PROS Named Winner in 2020 CRM Watchlist Award

Company Recognized for Sixth Year in a Row for Impact in CRM Space; Scores Highest in ‘Customer’ Category PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced it was named a winner in the prestigious 2020 CRM Watchlist. Created by leading CRM thought leader and industry analyst Paul Greenberg, the award recognizes companies that had the most impact in the CRM market in 2019 and have the most promise for the future. PROS selection is its sixth CRM Watchlist recognition in a row,…

Zendesk Relate to Convene CX and CRM Leaders in Miami in March

Annual conference will showcase latest Zendesk innovations and feature Guy Raz as well as speakers from Spanx, Netflix, Logitech, StitchFix and more Zendesk, Inc. announced it is bringing its annual global user conference, Relate, to Miami on March 3-5, 2020. The event gathers thousands of attendees for three days of education on how companies can build positive, long-term relationships with their customers. To reserve your spot, use code JoinRelate20 to register here. “Consumers today are demanding that every…